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Recommended Stack for Music PR

The tools small music PR agencies actually use. Honest recommendations from someone who runs campaigns daily. No sponsored placements -- just what works.

Campaign Management

Contact intelligence, pitch drafting, campaign tracking, and client reporting.

Built for music PR agencies. The only tool with a public API and MCP server.

Free tierFree / Pro £19 / Agency £79

Email & Files

Google Workspace

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Gmail, Drive, Calendar, Meet. The backbone of most small agency operations.

Custom domain email is non-negotiable for credibility. Drive handles asset sharing with clients and media.

From £5/month

Project Management

Notion

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Docs, databases, and project tracking in one workspace.

Flexible enough for campaign briefs, client notes, and internal SOPs. Better than Trello for agencies managing multiple clients.

Free tierFree / Plus $10/month

Design

Canva

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Quick graphics for press releases, social assets, and client reports.

You don't need Photoshop for a press release header or a social media graphic. Canva gets it done in minutes.

Free tierFree / Pro £100/year

Scheduling

Cal.com

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Open-source scheduling for meetings and demos.

Eliminates the back-and-forth when booking client calls or media meetings. Self-hosted option for privacy.

Free tierFree / Teams $15/month

Email Marketing

Email newsletters and automations for creators. Formerly ConvertKit.

If you send a regular newsletter to contacts or clients, Kit handles it cleanly. Better creator focus than Mailchimp.

Free tierFree up to 10k subscribers

Research & Data

Firecrawl

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Web scraping and research API. Turn any website into structured data.

Finding contact details, scraping station playlists, researching outlets. Saves hours of manual research per campaign.

Free tierFree tier / Starter $19/month

Payments

Stripe

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Payment processing for client invoicing.

If you bill clients per campaign or on retainer, Stripe handles invoices, subscriptions, and tax compliance.

1.5% + 20p per transaction

Radio Monitoring

WARM

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World Airplay Radio Monitor. Track radio plays across UK stations.

The only way to know if your track is actually being played. Essential for campaign reporting and follow-ups.

Subscription-based

Analytics

Spotify for Artists

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Streaming data, listener demographics, and playlist tracking.

Every campaign report needs streaming data. Clients expect it. Free and essential.

Free tier

Audio Hosting

SoundCloud

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Embed-friendly audio hosting for press releases and outreach.

Most radio stations and bloggers prefer SoundCloud embeds over download links. Private tracks for pre-release pitching.

Free tierFree / Pro £9/month

Error Monitoring

Sentry

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Application monitoring and error tracking.

If you run any custom tools or integrations, Sentry catches issues before your clients notice them.

Free tierFree tier / Team $26/month

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