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§ Stack

Recommended stack for music PR.

The tools independent artists and music promoters actually use. Honest recommendations from someone who runs releases daily. No paid placements, some links are affiliate links for tools we already pay for and would recommend anyway.

Campaign Management

Contact research, pitch drafting, release planning, and coverage tracking.

Built for independent artists running their own release. The only tool with a public API and MCP server.

£59 per release

Email & Files

Google Workspace

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Gmail, Drive, Calendar, Meet. The backbone of most small operations.

Custom domain email is non-negotiable for credibility. Drive handles asset sharing with contacts and media.

From £5/month

Project Management

Notion

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Docs, databases, and project tracking in one workspace.

Flexible enough for release briefs, project notes, and internal SOPs. Better than Trello for tracking multiple releases.

Free tierFree / Plus $10/month

Design

Canva

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Quick graphics for press releases, social assets, and coverage summaries.

You don't need Photoshop for a press release header or a social media graphic. Canva gets it done in minutes.

Free tierFree / Pro £100/year

Scheduling

Cal.com

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Open-source scheduling for meetings and demos.

Eliminates the back-and-forth when booking client calls or media meetings. Self-hosted option for privacy.

Free tierFree / Teams $15/month

Email Marketing

Email newsletters and automations for creators. Formerly ConvertKit.

If you send a regular newsletter to contacts or clients, Kit handles it cleanly. Better creator focus than Mailchimp.

Free tierFree up to 10k subscribers

Research & Data

Firecrawl

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Web scraping and research API. Turn any website into structured data.

Finding contact details, scraping station playlists, researching outlets. Saves hours of manual research per campaign.

Free tierFree tier / Starter $19/month

Writing & Dictation

Wispr Flow

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Voice dictation that works in every app on macOS. Hold a key, speak, get clean text.

Drafting pitch emails and press releases is faster out loud than typed. Wispr cleans up filler without killing voice.

From $12/month

Payments

Stripe

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Payment processing for client invoicing.

If you sell merch, gig tickets or your own services, Stripe handles payments, invoices and tax compliance.

1.5% + 20p per transaction

Radio Monitoring

WARM

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World Airplay Radio Monitor. Track radio plays across UK stations.

The only way to know if your track is actually being played. Essential for campaign reporting and follow-ups.

Subscription-based

Analytics

Spotify for Artists

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Streaming data, listener demographics, and playlist tracking.

Every release wrap-up needs streaming data to show what moved. Free and essential.

Free tier

Audio Hosting

SoundCloud

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Embed-friendly audio hosting for press releases and outreach.

Most radio stations and bloggers prefer SoundCloud embeds over download links. Private tracks for pre-release pitching.

Free tierFree / Pro £9/month

Error Monitoring

Sentry

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Application monitoring and error tracking.

If you run any custom tools or integrations, Sentry catches issues before your clients notice them.

Free tierFree tier / Team $26/month

Missing something?

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