Recommended Stack for Music PR
The tools small music PR agencies actually use. Honest recommendations from someone who runs campaigns daily. No sponsored placements -- just what works.
Campaign Management
TAP
VisitContact intelligence, pitch drafting, campaign tracking, and client reporting.
Built for music PR agencies. The only tool with a public API and MCP server.
Email & Files
Google Workspace
VisitGmail, Drive, Calendar, Meet. The backbone of most small agency operations.
Custom domain email is non-negotiable for credibility. Drive handles asset sharing with clients and media.
Project Management
Notion
VisitDocs, databases, and project tracking in one workspace.
Flexible enough for campaign briefs, client notes, and internal SOPs. Better than Trello for agencies managing multiple clients.
Design
Canva
VisitQuick graphics for press releases, social assets, and client reports.
You don't need Photoshop for a press release header or a social media graphic. Canva gets it done in minutes.
Scheduling
Cal.com
VisitOpen-source scheduling for meetings and demos.
Eliminates the back-and-forth when booking client calls or media meetings. Self-hosted option for privacy.
Email Marketing
Kit
VisitEmail newsletters and automations for creators. Formerly ConvertKit.
If you send a regular newsletter to contacts or clients, Kit handles it cleanly. Better creator focus than Mailchimp.
Research & Data
Firecrawl
VisitWeb scraping and research API. Turn any website into structured data.
Finding contact details, scraping station playlists, researching outlets. Saves hours of manual research per campaign.
Payments
Stripe
VisitPayment processing for client invoicing.
If you bill clients per campaign or on retainer, Stripe handles invoices, subscriptions, and tax compliance.
Radio Monitoring
WARM
VisitWorld Airplay Radio Monitor. Track radio plays across UK stations.
The only way to know if your track is actually being played. Essential for campaign reporting and follow-ups.
Analytics
Spotify for Artists
VisitStreaming data, listener demographics, and playlist tracking.
Every campaign report needs streaming data. Clients expect it. Free and essential.
Audio Hosting
SoundCloud
VisitEmbed-friendly audio hosting for press releases and outreach.
Most radio stations and bloggers prefer SoundCloud embeds over download links. Private tracks for pre-release pitching.
Error Monitoring
Sentry
VisitApplication monitoring and error tracking.
If you run any custom tools or integrations, Sentry catches issues before your clients notice them.
Missing something?
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