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§ Pricing

First release free, then a pack priced for what you’re releasing.

Your first release is on us, up to your first 10 sent pitches, and a single, an EP or an album all count as one release. No card, no trial clock. After that a pack is £59 for a single, £99 for an EP and £149 for an album: one payment, covering the release from the first plan to the final wrap. If you release often, there is a yearly plan at £129 a year: unlimited releases, unlimited pitches, and every TAP feature.

First release free, then
Single
£59per release
One track, promoted on its own.
Per release
EP
£99per release
An EP, promoted as one release. One pack covers it.
Per release
Album
£149per release
An album, promoted as one release. One pack covers it.

Every pack includes the same work

  • Release timeline, built around your track and date
  • Checked UK outlets for your genre, plus your own list: import a CSV or connect Gmail
  • Pitch drafts for every contact, with reasons shown
  • Every message on the record, with what came back
  • Posts drafted from wins, once coverage lands
  • Reply tracking and coverage log
  • Data export: nothing held hostage

Everything from the first plan to the final wrap, one payment per release.

No card required. No trial clock.

§ Optional

If you release often.

Paying per release stays the default. The year plan is for artists putting out more than a couple of releases a year, and it covers unlimited releases for twelve months.

Unlimited releases
Year plan
£129a year
Every release for a year, and nothing per release after that. Ignore it if you would rather pay as you go.
  • Unlimited releases, unlimited sent pitches (your first release is free up to 10 pitches; the year plan has no limit at all)
  • Fan page and press kit, kept live for every release
  • Your next release opens with what worked on the last one
  • Every other TAP feature, included
§ Managed

Want radio handled for you?

Managed radio for one UK release: about eight weeks, £500 flat. TAP prepares and runs it with you. No guaranteed plays.

§ What that means

Three jobs. Done properly.

A release pack covers the three things that land on you the moment a track is finished.

Plan

Your release, planned backwards.

Tell TAP the track and the date. It builds the timeline: three weeks out, one week out, release day, the week after.

Pitches

Pitches that show their work.

Start from the UK outlets TAP has already checked for your genre, or bring your own. TAP writes a personalised pitch for every one, with reasons, before anything moves. You read and approve each one.

Posts

The posts you'd never get round to.

Release-week posts drafted in your voice, ready to edit and use. TAP never posts anything itself.

§ Questions

What you want to know before starting.

What does a release pack include?

The release plan and the pitch emails for one release, from the first build through to the final wrap, plus reply and coverage tracking. One payment covers it until the release is done.

What does a pack cost?

£59 for a single, £99 for an EP and £149 for an album. You tell us which one you are releasing and the pack is priced accordingly. It is one payment, not a monthly fee, and nothing renews on its own.

What if I have more than one release?

Your first release is free, up to your first 10 sent pitches. After that it is one pack per release, and a single, an EP or an album each count as one. There's no monthly plan, so you only pay when you've got something to promote.

Do I have to subscribe?

No. Pay for a pack when you have a release. If you release often, there is an optional year plan at £129 a year that covers unlimited releases, and you can ignore it entirely.

Is it really free?

Yes, up to your first 10 sent pitches. No card required, no trial clock. Draft and approve as many as you like before that. Once you have sent 10, a release pack or the yearly plan sends the rest of your list. If TAP isn't right for you after that, you've lost nothing but the time you invested.

Will anything be sent without my approval?

By default, each message waits for your approval. You decide how much to hand over, and it's your name on every one.

Do you guarantee placements?

No. Anyone who guarantees playlist placements is selling bots, not music PR. TAP shows its work at every step: who we drafted for, what the pitch said, what came back. You decide what to send.

Can I export my data?

Yes. CSV export of all your contacts is available, including after the release wraps. Nothing is held hostage.

Ready to start?

Your first release is free. Nothing charges without you choosing to.

Start your free release

Or see how TAP compares to doing it yourself.