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Notes from inside the work.

Practical guides for artists promoting their own music. Written by someone who actually does the work.

TAP, music promotion for independent artists
Releases5 min read

How to Use TAP: Your First Release

Set up your first TAP release, add contacts, connect Gmail, review a pitch and send it. A practical guide for independent artists.

Promotion6 min read

How to Prepare a BBC 6 Music Pitch

A practical guide to researching BBC 6 Music shows, checking submission routes, preparing your pitch and recording confirmed airplay.

Promotion12 min read

BBC Radio Pitch Templates: Station-by-Station Breakdown

Ready-to-adapt pitch templates for BBC Radio 1, 1Xtra, Radio 2, 6 Music and Introducing. What each station expects and the formats that get responses.

Comparisons8 min read

Best Music PR Software for Independent Artists (2026)

Compare music PR tools for independent artists in 2026. See how TAP, spreadsheets, email platforms and plugging services fit different promotion workflows.

Comparisons13 min read

Best UK Radio Promotion Tools (2026)

An honest comparison of UK radio promotion tools in 2026: spreadsheets, TAP, SubmitHub and beyond. What each does well, what it does not, and what works.

Promotion10 min read

The Complete Guide to UK Radio Promotion in 2026

Plan a UK radio release with show-by-show research, current submission routes, clear pitches, respectful follow-up and evidence of actual outcomes.

Case Studies5 min read

What a Community Radio Campaign Taught Me About Building a Contact List That Compounds

A mid-campaign retro on Lala Vale's first wave: 155 first sends on 1 May, a T+7 wave, release-day extras. The takeaway is the contact list, not the results.

Case Studies6 min read

What I Learnt Running Campaigns for Five Different Artists at Once

Five artists, five campaign timelines, one operator. The lessons about timing, attention, and why the contact list matters more than any single campaign.

Promotion8 min read

Pitch Writing for Your Own Music: A Practical Guide

A practical framework for music pitch emails, with placeholder examples, channel-specific structures and checks before you send.

Industry Guides12 min read

The 47-Step Music Release Checklist: What to Do Before Your Song Drops

Everything that needs to happen before you release a song, in the right order. A free 47-point pre-release checklist to tick off before your release date.

Promotion10 min read

How to Promote Your Music Without a Label: The 2026 Toolkit

A practical guide to promoting your music without a label in 2026: radio plugging, contacts, pitching, and the tools that help independent artists get heard.

Promotion6 min read

Radio Promotion Tips for Your Next Release

Practical radio promotion steps: choose relevant shows, check submission routes, prepare clear pitches and track the outcomes you can prove.

Comparisons10 min read

TAP vs Spreadsheets: Why Independent Artists Switch

TAP vs spreadsheets for independent music promotion: contact research, pitch drafting, reply history and reporting. Free first release to try the workflow.

Promotion12 min read

How to Run a Music PR Campaign Without Losing Your Mind

Run your own music PR release with a clear plan, contact research, checked assets, careful outreach and an honest record of replies and coverage.

Promotion8 min read

Music Contact Enrichment: What It Is and Why It Matters

A detailed guide to music contact research: useful fields, source checks, submission preferences and a review process for each release.

Promotion7 min read

BBC Radio Contact Research: A Practical Guide

Build a BBC radio contact list by show, check official submission routes and keep sources and verification dates with each record.

Promotion6 min read

What Is Music Contact Enrichment?

Music contact enrichment adds roles, show fit, submission preferences and sources to a basic list. Here is what to research and what to verify yourself.