Blog
Practical guides for music PR professionals. Written by someone who actually does the work.
How to Run a Music PR Campaign Without Losing Your Mind
A step-by-step guide to running a music PR campaign for small agencies -- from planning and contact research through pitching, follow-ups, outcome tracking, and client reporting.
Music Contact Enrichment: What It Is and Why It Matters
What music contact enrichment actually means, why generic CRMs miss music-specific data, and how enriching 14 data points per contact transforms pitch quality and campaign outcomes.
BBC 6 Music Case Study: From 16 Hours to 2 Minutes
Real campaign data from a BBC 6 Music radio promotion campaign. How contact enrichment cut research time from 16 hours to 2 minutes and improved response rates from 9% to 32%.
BBC Radio Contact Enrichment: The Complete Guide
How to build and maintain verified BBC Radio contact lists across Radio 1, 1Xtra, Radio 2, 6 Music, Radio 3, and Asian Network. Station-by-station submission preferences and enrichment workflows.
BBC Radio Pitch Templates: Station-by-Station Breakdown
Ready-to-adapt pitch templates for BBC Radio 1, 1Xtra, Radio 2, 6 Music, and BBC Introducing. What each station expects, how producers process submissions, and the formats that get responses.
Best UK Radio Promotion Tools (2026)
An honest comparison of tools used by UK radio promoters in 2026. From spreadsheets and WARM to TAP and SubmitHub -- what each does well, what it doesn't, and which combination actually works.
Music PR Pitch Writing: The Complete Guide
How to write music PR pitches that actually get responses. Real templates, success rate benchmarks, and the pitch framework used by professional UK agencies.
Radio Promotion Tips That Actually Work
Practical radio promotion advice from a working UK radio plugger. What actually gets plays, what wastes everyone's time, and how professional agencies run campaigns.
TAP vs Spreadsheets: Why PR Agencies Switch
A direct comparison of running music PR campaigns from spreadsheets versus TAP. What breaks first, what takes longest, and when the switch makes sense.
What Is Music Contact Enrichment?
Music contact enrichment transforms basic email lists into verified, actionable intelligence -- submission preferences, genres, roles, and confidence scores for every contact.