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§ 01 · The Brief

The operating system for serious music PR work.

Run campaigns, protect relationships, learn what worked.

Built by a working radio plugger, for the people doing the job.

Free plan, no card · 14-day trial on paid plans · Open API on every plan
Data points per contact
0
Genre, format, recent plays, preferred pitch style, last response. Per enriched contact.
Tools replaced
00
Gmail, CoverageBook, play trackers, spreadsheets, Drive. One system instead.
Years in radio promo
0yr
Built by a working plugger pitching BBC Radio 1 and 6 Music since 2021.
Stack you replace
$0$0
TAP Pro replaces the typical agency stack. Same work, one login.
Pitched to
BBC Radio 1BBC 6 MusicRadio XAmazing RadioKISS FMCapital XTRARinse FMNMEDIYThe Line of Best FitClashLoud And QuietThe GuardianUncutMOJOKerrang!PitchforkDummy MagFar Out MagazineBBC Radio 1BBC 6 MusicRadio XAmazing RadioKISS FMCapital XTRARinse FMNMEDIYThe Line of Best FitClashLoud And QuietThe GuardianUncutMOJOKerrang!PitchforkDummy MagFar Out Magazine
TAP workspace showing campaign overview, follow-ups, and contact intelligence
§ Extras

Run it yourself, or let an agent help.

The workspace is the product. The extras below are for the days you want a hand. Ignore them if you don’t.

House rules

Write down how you work.

Set tone, send-windows, the outlets you never bother. The workspace and any agent reads these first, so the work stays in your voice.

Agents

Plug in Claude, Cursor, or any agent you like.

Bring your own agent. It can read your contacts, draft pitches, and queue them for your approval. Nothing sends without your say-so.

Client portal

One link the artist can check anytime.

Plays, replies, coverage. Fresh every visit. Replaces the weekly status email and the screenshot dump.

Radio Monitor

Catch plays automatically.

TAP listens to UK community and commercial radio and matches plays to your campaign. No manual logging, no chasing producers for confirmation.

All of these unlock on Agency. Free and Pro keep the full workspace, approve-every-send, and read-only radio monitoring.
§ 02 · Method

A campaign compounds every time you run one.

A system that gets smarter with every campaign. Four steps, each feeding the next.

STEP 01

Start a campaign from the release

Drop a Spotify link, a brief, or a release date. TAP builds the prep, target outlets, draft angles, send window, around the track.

TAP step 01: Start a campaign from the release
STEP 02

Build a contact list that actually knows the outlet

Import from Airtable or CSV, or add contacts directly. TAP enriches each one with up to 14 data points: verified email, role, submission preferences, pitch tips, and relationship history.

TAP step 02: Build a contact list that actually knows the outlet
STEP 03

Send pitches that read like you wrote them

Drafts use the contact's format, the track's angle, and your own phrasing. See who replied, who passed, and who's owed a follow-up.

New Pitch · TAP
STEP 04

Close the loop with plays, coverage, and a client report

Plays pulled from monitoring. Coverage logged against the campaign. The end-of-run report writes itself from what actually happened.

TAP step 04: Close the loop with plays, coverage, and a client report
0701
One system instead of seven.
Gmail
Airtable£20/mo
CoverageBook£99/mo
Chartmetric£20/mo
WARM£10/mo
Google Drive
Notion
Google Docs
Gmail
Airtable£20/mo
CoverageBook£99/mo
Chartmetric£20/mo
WARM£10/mo
Google Drive
Notion
Google Docs
TAPTAP Pro£39/mo
ToolMonthlyIn TAP
Gmail£0Outreach inbox, per campaign
Airtable£20Contacts with 14 data points
CoverageBook£99Coverage timeline + auto-report
Chartmetric£20Radio plays timestamped to pitches
WARM£10Radio monitoring, per campaign
Google Drive£0Release assets, per brief
Notion£0Campaign timeline, shared
Google Docs£0Drafts per contact, per format
Total stack£149/moTAP Pro · £39/mo
Replace the stack
7 tools → TAP Pro
£149/mo
£39/mo
§ The work
“Spreadsheets don’t remember who ghosted you last time.”

Every campaign should make the next one easier. That only works if your tools actually remember what happened.

§ 03 · What ships

Nine capabilities. Zero add-ons.

Reply · BBC Radio 6 Music producer

“Thanks, I’ll give it a spin this week. Send the next one our way.”

March 2025 · BBC Radio 6 Music
Contacts

14 data points per contact, parsed on import.

Genre, format, recent plays, preferred pitch style, last reply, blocked domains. Every contact carries the context the pitch needs.

GenreFormatPlaysPitch tipsLast replyEmailBlocked+7 more
Plays

Radio plays tracked across UK stations.

Monitoring across regional, national, and specialist shows. First play is timestamped against the pitch that triggered it.

Live·Regional·National·Specialist·BBC
Voice

Drafts that sound like you.

Set tone once. Every draft adapts to your phrasing, register, sign-off.

Drafts

Your tone, their format.

Drafts use the contact's submission preferences. Edit in place, send, log.

Coverage

Clippings with full campaign context.

Who wrote it, which pitch, which track, which week. Ready for the report.

Reports

Client-ready without a weekend of copy-paste.

Plays, coverage, replies, narrative. PDF or share a link.

Campaigns

Press release drafted and exported in the same system.

Generate from campaign context. Edit in place. Export as PDF or share a link. No switching to Google Docs.

Gmail

Replies attributed to the right contact and campaign.

Connect via IMAP app password. TAP reads your pitch replies and attributes each one automatically. No filter setup, no inbox forwarding.

§ 04 · Provenance

Built by a plugger, not a tech company.

Chris Schofield

TAP is built by Chris Schofield, a UK radio plugger turned indie developer. Five years pitching BBC Radio 1 and 6 Music, two kids, one full-time job, and a long-standing irritation with how much of music PR still happens in spreadsheets.

Most agencies run campaigns across Gmail, a play tracker, CoverageBook, three spreadsheets, and Drive. Context drops between every step. TAP keeps it in one place: contacts, drafts, replies, plays, coverage, and the report you send the client at the end. Same place, same campaign, same memory.

No hype. No one-click promo. The work still takes taste and relationships. TAP just stops the tools fighting you.

CHRIS SCHOFIELD
·
FOUNDER, TAP
·
BRIGHTON, UK
§ Real work

I’m a freelance plugger. I built TAP because nothing else fit the job.

I’m Chris. I run campaigns at a small UK music PR agency as a freelance radio plugger. Before that, five years pitching BBC Radio 1 and 6 Music.

I built TAP because the tools I had were designed for a different job. Gmail for outreach, a spreadsheet for contacts, CoverageBook for press, WARM for radio monitoring, Drive for everything else. Every handoff between them dropped context. By the time a campaign finished, I’d rebuilt the same information four times and still couldn’t tell you, reliably, who had replied to what and when.

I built TAP for the job I actually do. These numbers are from that workspace. Real campaigns, real contacts, no identifiers. If it passes the test of running live campaigns day to day, it’s ready for yours.

Chris Schofield·Founder, TAP·Freelance radio plugger
4,900+
named contacts under management
Verified email, role, outlet, submission format — not a scraped list.
3,100+
pitches sent without a duplicate
Per-thread dedup runs before every send. Same contact never gets the same pitch twice.
426
radio plays detected and timestamped
Matched to the campaign that triggered them. No manual logging.
628
bounce patterns learned
Every hard bounce feeds the contact record. The system knows who's moved before you waste a send.
What the workspace tracks, per campaign
Named contacts only
Dedup before every send
Plays timestamped to pitches
Replies attributed automatically
Bounce history per contact
Coverage logged against campaign
§ Built for the way you work

Open by design.

01

Your contacts, unlocked

Enriched contacts accessible from anywhere. API, CSV, or the workspace. Not trapped in another tool's database.

02

Run campaigns your way

Some agencies use the workspace. Some use scripts. Some run them through an agent. TAP supports all three.

03

Context that compounds

Every send, reply, and outcome feeds back into contact intelligence. The system remembers what worked.

§ 05 · Pricing

Three tiers. Real numbers.

One seat replaces the typical £149/mo stack. Upgrade when the campaign volume asks for it, not before.

Free, no card required
$0/month
Run a real campaign before committing a penny. One project, full access to every core feature.
  • 1 active campaign
  • 50 contact imports
  • Drafts, replies, plays
  • PDF client report
Agency
$129/month
For teams running client rosters. Shared contacts, seat-level permissions.
  • Unlimited campaigns
  • 1,000 contact enrichments
  • Team seats, shared inbox
  • Client-branded reports
  • Onboarding call
§ 06 · Fit

Built for agencies who already know the work.

TAP is for
  • Independent PR agencies running multiple campaigns at once
  • Radio pluggers keeping dozens of producer relationships warm
  • Press agents tired of stitching spreadsheets to Mailchimp and Gmail
  • Anyone who needs coverage reports that don’t take half a day to build
TAP is not for
  • Anyone chasing volume over judgement
  • Anyone who wants to automate relationships
  • Indie labels running their own releases
§ Common questions

Straight answers.

08
questions
answered
01Is this another CRM?+

No. TAP is not a CRM, not a sales pipeline, not a task manager. It's built for music PR workflows: research, drafting, tracking, client reporting. CRMs treat contacts like leads. In music PR they're relationships you keep for years.

02Does TAP send emails automatically?+

Never. TAP drafts and gives context. Every message goes through you. Nothing leaves without your say-so.

03What does TAP replace?+

Most agencies use 5 to 7 tools: Gmail for outreach, a play tracker for radio, CoverageBook for press, spreadsheets for contacts, Mailchimp for lists, Drive for campaign notes. TAP consolidates all of this into one system where context carries between steps.

04How does contact enrichment work?+

Import a CSV or paste a list of names. TAP enriches each contact with up to 14 data points: verified email, role, outlet, submission preferences, pitch tips, social profiles. Each data point shows a confidence score and source.

05Is my data secure?+

Encrypted at rest and in transit. Row-level security keeps your workspace yours. UK GDPR compliant. We never share or sell contact data between workspaces.

06What happens if I cancel?+

You keep access to your data on the free tier. You can export all contacts as CSV at any time, on any plan. Nothing is held hostage.

07Do you comply with GDPR?+

Yes. TAP is UK-registered and operates under UK GDPR. Data is processed for legitimate business interest. You can delete any contact at any time.

08Can I use TAP for press as well as radio?+

Yes. Radio plugging, press, playlist pitching, blog outreach. Enrichment and drafts adapt to the contact type.

Inside the workflows of working music PR.

Fortnightly notes from inside music PR. What’s working, what’s not, and how the tools are evolving.

Fortnightly tips for music PR operators. Unsubscribe anytime.

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