Total Audio Promo provides professional PR execution tools for music industry operators. Our core intelligence layer, Intel, surfaces relationship health and submission context so you can understand who is warming, who is cooling, and exactly how to approach them before you hit send.
Built for small PR agencies, experienced operators, and managers who value relationships over volume.
Relationship intelligence, not automation.
Intel is the core system. Pitcher and Tracker support drafting and learning — they don’t replace judgement.
Relationship Intelligence for Better Decisions
Intel monitors relationship health and provides the context you need to make better decisions.
Validated against BBC Radio, Spotify, and major PR agency databases.
High-Stakes Drafting Assistance
Pitcher drafts context-aware outreach that respects your voice and the recipient's preferences.
Optimised for relationship protection and professional tone.
Extract Learning from Outcomes
Tracker turns campaign data into narrative reporting and provides insights to improve future pitches.
Build institutional memory. Know exactly how and when to follow up.
The core product that makes the rest of the workflow possible
Jack Saunders
BBC Radio 1 DJ, New Music Champion
Catches 4/12 bad emails before you send. Stop wasting pitches on dead addresses.
Extracts timing, format, and preferences automatically. Know exactly how to submit.
DJ vs Playlist Curator vs Producer - tailor your pitch to their actual role.
High/Medium/Low flags so you know which data to trust.
Finds updated info, role changes, and new contact details.
Historical results from manual campaigns run by the founder. Not automated outcomes.
Research Time
Email Errors
Response Rate
Contract Signed
Real results from a BBC Radio 1 campaign using Intel + Pitcher
I built Total Audio Promo because the work demanded it. Since 1988—from DIY tours in vans to national radio campaigns—it became clear that the tools we rely on were never actually designed for the people doing the work.
Early Obsession
Headphones on before I could talk. The obsession started early and never really stopped.
Gold Soundz DJ Service
Learning that a music business is 10% music and 90% logistics, relationships, and showing up on time.
His & Hers
DIY or die. Touring with His & Hers taught me the reality of the grind—loading vans and empty rooms.
Radio Promoter
Five years of radio promotion. Seeing first-hand how 'luck' is usually just a well-managed relationship.
sadact / Sound Design
Back in the studio as sadact. Rediscovering the technical side of sound so I could build tools that respect the craft.
Decadance UK
On the air at Decadance UK. Getting a proper look at the other side of the desk and why most pitches get ignored.
Total Audio Promo
Distilling thirty years of wins, losses, and noise into the system I wish I'd had from day one.
Historical results from manual campaigns run by the founder. Not automated outcomes.
Not theoretical numbers. Real metrics from 300+ pitches across 15 campaigns (2020-2025).
Data Accuracy
Tested with BBC Radio 1, Spotify, and 200+ industry contacts.
Professional Control
Export-ready intelligence that belongs to you, not the platform.
Response Rate
vs 2-5% industry average for cold outreach.
The Professional plan unifies your workflow for £19/month.
For individuals testing the waters with professional contact intelligence.
Our flagship workflow. Intel + Pitcher + Tracker. All unlocked.
For teams and labels managing multiple artist rosters.
Built for professionals who require precise intelligence and relationship protection in their daily workflow.