Free playbook · Built for UK agencies
The UK Music PR Agency Playbook
Practical field notes for small UK music PR agencies. The non-obvious stuff most operators learn the hard way, in one place.
7 chapters · 3-page PDF · no fluff, no gurus
Written for agency owners, 1 to 5 people
Drawn from live UK radio and press campaigns. If you run campaigns for other artists, handle client reporting, and manage your own contact list, this is for you.
Not for solo artists pitching their own releases. That product is coming separately.
Inside the playbook
Pitch timing windows by outlet type
Why Tuesday and Wednesday 09:00 to 10:00 UK beats every other window, and when to break the rule.
Named contacts first, generic inboxes last
Priority order for outreach, the two-sender trick, and when an Instagram DM beats three emails to admin@.
When a station adds without replying
Most UK adds happen silently. Measure plays, not replies, and how to turn a silent add into a relationship.
Follow-up cadence that actually works
One week, then two. Stop at three contacts total. Always reply in the same thread. File the nos.
Video and exclusive hooks force replies
Stations ignore 'please consider'. They respond to access. How to frame exclusives without bluffing.
Post-campaign rituals that get you re-booked
Coverage report, weekly updates, 14-day final report, ask for the re-book directly.
Red flags in incoming briefs
Seven briefs to decline in the intake call, including the budget/scope mismatch and the guarantee trap.
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