When is the best time to pitch radio in the UK?

Why Tuesday and Wednesday 09:00 to 10:00 UK beats every other window, and when to break the rule.

Should you pitch named contacts or generic inboxes first?

Priority order for outreach, the two-sender trick, and when an Instagram DM beats three emails to admin@.

What does it mean when a station adds a track without replying?

Most UK adds happen silently. Measure plays, not replies, and how to turn a silent add into a relationship.

What follow-up cadence actually works for radio outreach?

One week, then two. Stop at three contacts total. Always reply in the same thread. File the nos.

How do video and exclusive hooks help force replies?

Stations ignore 'please consider'. They respond to access. How to frame exclusives without bluffing.

What post-release rituals get you re-booked?

Coverage report, weekly updates, 14-day final report, ask for the re-book directly.

What are the red flags to watch out for in music PR?

What to look out for when someone offers playlist placements, radio spins or coverage numbers that sound too good to be true, and when to walk away.

Free playbook · Built for independent artists

The UK Radio Pitch Playbook

Practical field notes for independent artists doing their own UK radio outreach. The non-obvious stuff most people learn the hard way, in one place.

7 chapters · 3-page PDF · no fluff, no gurus

Written for independent artists promoting their own music

Drawn from live UK radio and press campaigns. If you're pitching your own releases to stations and presenters and want to understand how the process actually works, this is for you.

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The UK Radio Pitch Playbook

Pitch timing windows by outlet type

Named contacts first, generic inboxes last

When a station adds without replying

Follow-up cadence that actually works

Video and exclusive hooks force replies

Post-release rituals that keep doors open

Guarantees, bots and things to avoid