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TAPStart your release
§ For artists who have paid for PR

Run your own PR. Keep every contact.

Release plans, press kits and radio pitches to a plugger’s standard. When an agency’s work ends, the relationships leave with them. With TAP, they stay with you.

Your first release is free. After that a pack is £59 for a single, £99 for an EP and £149 for an album.

Yours to keep

Built by a plugger with five years pitching UK radio, for his own releases too.

§ Who it’s for

Run your music like the business it is.

You know what good promotion looks like and what it costs. TAP brings the same standard, and the results stay with you.

For you if
  • You've paid a PR company or a plugger before.
  • You have contacts of your own, or want checked UK outlets.
  • You have a release coming.
Not for you if you want
  • Guaranteed playlist placements. Anyone selling those is selling bots.
  • Ads bought with your money.
  • Software that makes the decisions for you.
§ The problem

You paid for PR last time.

What do you have to show for it? Usually a report, a few plays and no idea what went out in your name. With TAP, every contact, reply and play stays with you.

Release planner

See your release, planned backwards

Pick a release date to see the weeks before and after it.

Start this release
1

Story and press kit

Plan

Press release, three angles and a press kit link, drafted from your brief.

4 weeks out
2

Pitches to radio and press

Pitch

One draft per contact, each with the reason it was picked, ready for you to read.

3 weeks out
3

Follow-ups

Pitch

Follow-up drafts for anyone who has not replied, if you switch them on.

1 week out
4

Out everywhere

Track

Replies, plays and coverage land against each contact and the release.

Release day
5

Posts from real wins

Social

When coverage lands, TAP drafts the post to share it.

1 week after
Includes personalised pitch drafts, press kit, and reply tracking.
Start with this release plan →
§ How it works

Four steps, from bounce to coverage.

The real screens, from the desk you get on day one.

Step 01 · Check the mix

Know it is ready before anyone hears it.

Drop a bounce. Mix Check measures loudness, headroom, dynamics and width on your own machine, then tells you how it will land with a listener. Sign up for more readings. No score, no opinion on the song, and the file never leaves your laptop.

Measured on devicebounce.wav · 3:12
-9.4 LUFS-0.8 dBTP, check7.1 LU4 perspectives
Step 02 · Plan and package

The release, planned backwards.

Give TAP the track and the date. It fills in the weeks, writes three angles and a press release from your brief, and builds the press kit on a link you can paste anywhere.

A release desk in TAP, with the plan and the press kit
Step 03 · Pitch and approve

Pitches that show their work.

Start from UK outlets TAP has already checked for your genre, or bring your own. TAP writes one pitch per person with the reason it picked them, then waits. You read, edit, approve, and it sends from your own Gmail.

Drafted pitches in TAP, each waiting for approval
Step 04 · Log the wins

Every win, in one place.

Replies, plays and coverage land against the person and the release, with what they said. TAP drafts the post about each win, and your edits and results shape the next pitch.

The TAP home screen, showing the week and what needs you
§ What people see

Your release, packaged.

The three things a journalist, a producer or a fan actually opens: a press kit, a press release and one public page per release. All written from the same brief, all on your own link.

Press kitExampletotalaudiopromo.com/kit/sadact
Artwork for sadact, Maybe (i), a single out 2 October

sadact

Maybe (i) · single · out 2 October

Private streamArtwork · 3000pxPress shots · 4
GenreUK garage · breakbeat
BasedBrighton, UK
For fans ofGolden-era UKG, 2-step
AssetsZip, always current
Open the kitAssets as one zip
Press releaseApproved

For immediate release

sadact returns with Maybe (i), out 2 October.

Shuffling percussion, warm melodies and a heavyweight low end. Maybe (i) is emotive UK garage that works on a late-night drive as well as it does in the mix.

“I wanted to capture that feeling of nostalgia and emotion you get from the best UKG tunes,” sadact says.

ends · press contact and assets in the kit

See it on the deskThree angles offered, you pick one
Example page · new single

sadact

Maybe (i)

Deep, emotive UK garage with breakbeat energy and rich bass textures. Nostalgia and euphoria in equal measure.

ListenPresave
Radio play · loggedPlaylist add · loggedReview · logged

One public page per release. Artwork, the story, streaming links and the coverage as it lands, on a link you put in the bio and every pitch. Your back catalogue builds itself.

§ The principle
“Every release leaves you with relationships you own.”

The contacts, the replies, the plays and the people who said yes stay in your account, ready for the next release.

§ What’s new

Still being built.

The latest changes, dated. The full record is on the changelog.

Start a release from a streaming link

Paste an Apple Music or Spotify link into Ask TAP and it reads the artist, title, format and date from the link, then confirms them with you instead of asking again.

Your listen link and press kit in every pitch

Every pitch draft now ends with your listen link and your press kit, so nobody receives a pitch with nothing to click.

Fewer steps before your first pitch

Sending from your own Gmail now needs only a Google app password.

Read the full changelog

§ Pricing

Pay when you have a release.

Your first release is free. After that you pay once per release, priced by its size. No subscription you resent by month three.

Release often? The year plan is £129 a year for unlimited releases.

Prefer it run for you? Managed radio is £500, by enquiry.

§ What you get

Eighteen jobs after the master. All of them here.

Everything in a pack. Nothing below is an add-on.

Plan

Backwards from your date. Give TAP the release day and the weeks fill themselves in.

Every deadline on the right week. Radio three weeks out, press two, socials on the day.

Embargoes respected. Nothing goes early, and TAP says why in plain words.

Story

Three angles from your brief. Written in your voice, and you pick the one that is true.

A press release with your quote. The paragraph a journalist can lift as it is.

An EPK on one link. Stream, artwork, facts and press shots, always current.

Contacts

Your spreadsheet, imported. One paste, and the desk knows who you know.

Warmth per person. Who replied, who played, and who has gone quiet on you.

A queue with reasons. Five names a week, each with the reason it picked them.

Send

One pitch per person. Not a mailmerge. It reads like you wrote it, because you edit it.

Approve, edit or bin. Change what you like, and keep the record of what went.

Sent from your Gmail. Inside your send window, so replies come back to you.

After

Replies logged. Against the person and the release, so nothing gets lost in a thread.

Follow-ups on the day. Drafted when they are due, not three weeks later.

Posts from real wins. Written when coverage lands, and only then.

Money

PRS and PPL, explained and tracked. The song and the recording, what each one is for, and which you still owe.

ISRC on the record. Kept with the release so you never dig for it again.

A report you can send. What landed, where, and what it was worth.

Eighteen jobs, one desk, no add-ons.Start your release

Playlist checks, baked in

Curator lists on your send list get a basic bot check before you pitch. The full tool, with bulk checks and monitoring, is spotcheck.cc.

A daily angle, if there is one

One trending angle a day for your release, or nothing on a quiet day. Full scoring, briefings and voice profiles live at newsjack.cc.

§ Provenance

Built from both sides.

Chris Schofield

I’ve done this job from both sides. Five years pitching radio for other artists (the spreadsheets, the follow-up emails, the coverage reports) and my own releases as sadact: finishing a track, feeling great for a day, then staring at the blank pitch doc wondering where to start.

TAP is the version of that work I always wished existed. The standards of someone who has done it professionally, at a price that makes sense for one artist with one release. No middleman taking a cut of your music, no monthly fee for a service you use twice a year. Pay for a release when you have a release.

Your judgement stays at the centre. TAP does the preparation so a decision doesn’t take three weeks of 1am spreadsheet work, and everything the release earns stays with you for the next one.

CHRIS SCHOFIELD
·
FOUNDER, TAP
·
Built in Brighton, UK
§ Common questions

Straight answers.

06
questions
answered
01Will you send anything without my approval?+

By default, each message waits for your approval. You decide how much to hand over, and it's your name on every one.

02What does the release pack include?+

The release plan, the press kit and the pitch emails for one release, from the first plan to the final wrap, plus replies and coverage kept with each contact. One payment covers it until the release is done.

03What if I have more than one release?+

Buy a pack for each one: £59 for a single, £99 for an EP or £149 for an album. There's no monthly plan, so you only pay when you've got something to promote.

04Do you guarantee placements?+

No. Anyone who guarantees playlist placements is selling bots, not music PR. TAP shows its work at every step: who we drafted for, what the pitch said, what came back. You decide what to send.

05What is the difference between TAP and just submitting to SubmitHub?+

SubmitHub is a submission marketplace: you pay per submission to a curatorial inbox. TAP is the team behind a release, covering the plan, personal pitch emails to specific journalists and radio producers, and the posts. Different job, different tool.

06Is my data secure?+

Encrypted at rest and in transit. Protected under UK law. We never share contact data between accounts.

Everything After.

Chris’s notes from both sides of the work, plugger and artist: what he’s learning, what’s changing, and what it takes to get a self-released track heard.

Fortnightly notes on getting a release heard. Unsubscribe anytime.

Everything after.
Yours to keep.

Start your release
First release free · then £59 a single, £99 an EP, £149 an album · For everything after.