Run your own PR. Keep every contact.
Release plans, press kits and radio pitches to a plugger’s standard. When an agency’s work ends, the relationships usually leave with them. With TAP, they stay with you.
Your first release is free, up to your first 10 sent pitches. After that a pack is £59 for a single, £99 for an EP and £149 for an album.
- On your phone and your laptop, the same desk on both.
- Built by a plugger with five years pitching UK radio. His own releases run on it too.
Four steps, from bounce to coverage.
The real screens, from the desk you get on day one.
Know it is ready before anyone hears it.
Drop a bounce. Mix Check measures loudness, headroom, dynamics and width on your own machine, then tells you how it will land with a listener. Sign up for more readings. No score, no opinion on the song, and the file never leaves your laptop.
The release, planned backwards.
Give TAP the track and the date. It fills in the weeks, writes three angles and a press release from your brief, and builds the press kit on a link you can paste anywhere.
Pitches that show their work.
Start from UK outlets TAP has already checked for your genre, or bring your own. TAP writes one pitch per person with the reason it picked them, then waits. You read, edit, approve, and it sends from your own Gmail.
Every win, in one place.
Replies, plays and coverage land against the person and the release, with what they said. TAP drafts the post about each win, and your edits and results shape the next pitch.
Your release, packaged.
What a journalist, a producer or a fan actually opens: your press kit and your press release. Both written from the same brief, on your own link.
Super Position
On My Mind out Fri 6 Nov · EP Thu 14 Jan 2027
For immediate release
sadact: ‘Super Position’ EP
One track took a day. Another went through so many versions that its first incarnation barely resembles the finished record.
“I had the most fun pretending I was a third member in Daft Punk or something,” he says.
‘On My Mind’ is released on 6 November 2026, followed by ‘What’s the Deal’ on 4 December. The full EP arrives on 14 January 2027.
ends · three angles offered, you picked one
One link per release. The story, artwork, audio and full press release, with the stations that played it if you want them shown. Your back catalogue builds itself.
Run it from your phone.
A reply lands between soundcheck and stage. You read it there, and the next pitch is waiting when you get home.
- The whole desk on your phone, nothing held back for the laptop
- Read a reply or approve a pitch wherever you are
- Add it to your home screen from the browser, no app store
You paid for PR last time.
What do you have to show for it? Usually a report, a few plays and no idea what went out in your name. With TAP, every contact, reply and play stays with you.
- You've paid a PR company or a plugger before.
- You have contacts of your own, or want checked UK outlets.
- You have a release coming.
- Guaranteed playlist placements. Anyone selling those is selling bots.
- Ads bought with your money.
- Software that makes the decisions for you.
Pay when you have a release.
Your first release is free, up to your first 10 sent pitches. After that you pay once per release, priced by its size. No subscription you resent by month three.
- Release timeline, built around your track and date
- Checked UK outlets for your genre, or your own contacts
- Posts drafted from wins, once coverage lands
- Every message on the record, with what came back
- Replies, plays and coverage kept with each contact
Release often? The year plan is £129 a year for unlimited releases.
Prefer it run for you? Managed radio is £500, by enquiry.
Eighteen jobs after the master. All of them here.
Everything in a pack. Nothing below is an add-on.
Backwards from your date. Give TAP the release day and the weeks fill themselves in.
Every deadline on the right week. Radio three weeks out, press two, socials on the day.
Embargoes respected. Nothing goes before your date unless you say so, and TAP says why in plain words.
Three angles from your brief. Written in your voice, and you pick the one that is true.
A press release with your quote. The paragraph a journalist can lift as it is.
An EPK on one link. Stream, artwork, facts and press shots, always current.
Your spreadsheet, imported. One paste, and the desk knows who you know.
Warmth per person. Who replied, who played, and who has gone quiet on you.
A queue with reasons. The next people worth a pitch, each with the reason it picked them.
One pitch per person. Not a mailmerge. It reads like you wrote it, because you edit it.
Approve, edit or bin. Change what you like, and keep the record of what went.
Sent from your Gmail. Inside your send window, so replies come back to you.
Replies logged. Against the person and the release, so nothing gets lost in a thread.
Follow-ups on the day. Drafted when they are due, once you switch them on.
Posts from real wins. Written when coverage lands, and only then.
PRS and PPL, explained and tracked. The song and the recording, what each one is for, and which you still owe.
ISRC on the record. Kept with the release so you never dig for it again.
A report you can send. What landed, where and when, ready to forward.
Built from both sides.
Every release leaves you with relationships you own.
I’ve done this job from both sides. Five years pitching radio for other artists (the spreadsheets, the follow-up emails, the coverage reports) and my own releases as sadact: finishing a track, feeling great for a day, then staring at the blank pitch doc wondering where to start.
TAP is the version of that work I always wished existed. The standards of someone who has done it professionally, at a price that makes sense for one artist with one release. No middleman taking a cut of your music, no monthly fee for a service you use twice a year. Pay for a release when you have a release.
Your judgement stays at the centre. TAP does the preparation so a decision doesn’t take three weeks of 1am spreadsheet work, and everything the release earns stays with you for the next one.
Straight answers.
answered
01Will you send anything without my approval?
By default, each message waits for your approval. You decide how much to hand over, and it's your name on every one.
02What does the release pack include?
The release plan, the press kit and the pitch emails for one release, from the first plan to the final wrap, plus replies and coverage kept with each contact. One payment covers it until the release is done.
03What if I have more than one release?
Buy a pack for each one: £59 for a single, £99 for an EP or £149 for an album. There's no monthly plan, so you only pay when you've got something to promote.
04Do you guarantee placements?
No. Anyone who guarantees playlist placements is selling bots, not music PR. TAP shows its work at every step: who we drafted for, what the pitch said, what came back. You decide what to send.
05What is the difference between TAP and just submitting to SubmitHub?
SubmitHub is a submission marketplace: you pay per submission to a curatorial inbox. TAP is the team behind a release, covering the plan, personal pitch emails to specific journalists and radio producers, and the posts. Different job, different tool.
06Is my data secure?
Encrypted at rest and in transit. Protected under UK law. We never share contact data between accounts.