Fortnightly notes from inside the work. I've spent years pitching radio for other artists and I'm releasing my own music too. What I'm learning from both sides: contact craft, the arithmetic of pitching yourself, what actually gets a play.
No PR industry spin. No guaranteed-placements sales pitch. Just what I'm finding out, sent when it's ready.
No spam. Unsubscribe any time. Usually fortnightly.
What lands in your inbox
- Real numbers from radio releases, told from both sides of the desk: as the plugger and as the artist.
- Contact craft: who to pitch, how to follow up, where named contacts beat generic inboxes every time.
- What I am building in TAP and why: the decisions, the dead ends, and the things that turned out to matter.