Start your releaseBBC Radio 2 PR.
Deep dive into BBC Radio 2 playlist process, specialist shows, and pitching the UK's most-listened-to radio station.
BBC Radio 2 PR covers pitching the UK's most-listened-to radio station: its playlist committee and process, the specialist shows across folk, country, jazz and more, and how a Radio 2 pitch differs from a Radio 1 pitch in positioning, audience framing, and expectations. Radio 2 reaches an older, larger audience, and campaigns routinely misjudge what that means for which artists to pitch and how.
The material below is for pluggers and PR professionals targeting Radio 2. You will find the playlist process explained, a specialist show pitch guide, a comparison of Radio 2 versus Radio 1 positioning, and pitch email templates suited to the station's expectations.
Radio 2 In Concert And Live Session Pitching
Radio 2 Pitch Email Templates
Bbc Radio 2 Playlist Committee And Process
Radio 2 Specialist Show Pitch Guide
New Artist Strategy For Radio 2
Radio 2 Playlist Timing And Competition Analysis
Tracking Radio 2 Results And Reporting
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