Radio 2 pitch email Templates

[ARTIST NAME] returns with [SINGLE TITLE], a [GENRE] track that sits naturally within Radio 2's current rotation patterns. The track has [STREAMING FIGURES or CHART POSITION], and [ARTIST] brings [X YEARS] of touring history and [PREVIOUS RADIO 2 PLAY/EQUIVALENT CREDIBILITY]. The song's [SPECIFIC MUSICAL DETAIL — e.g., 'vocal melody', 'production style'] aligns with recent playlist adds like [COMPARABLE ARTIST], whilst retaining the artist's distinctive [DEFINING CHARACTERISTIC]. [ARTIST] is available for live session recording at [DATES/FLEXIBILITY]. This is a straightforward add for the [TIME SLOT — e.g., 'evening and weekend rotation'], targeting the core 45+ demographic whilst appealing to the younger edge of the audience.

Lead with catalogue and credibility before the track itself. Radio 2 programmers think about 'fit' within their existing schedule — reference a recent comparable add rather than asking them to imagine it. Keep streaming figures modest and honest; inflated claims damage credibility. Always offer session availability upfront.

Hi [PRESENTER NAME], [ARTIST NAME]'s new album [ALBUM TITLE] is a [SPECIFIC GENRE DETAIL] record that feels tailor-made for [SHOW NAME]. The lead single, [TRACK TITLE], showcases [SPECIFIC MUSICAL ELEMENT that matches the show's aesthetic], and the wider album explores [THEMATIC ELEMENT]. [ARTIST] has [TOURING HISTORY/FESTIVAL APPEARANCES/PRIOR RADIO SUCCESS in the genre]. I think listeners to your show would respond particularly to [SPECIFIC TRACK TITLE], which [ONE-SENTENCE DESCRIPTION of why it fits the show]. Is there availability in the coming months for a feature or session? Happy to provide clips or arrange a call.

Use the presenter's first name if you have genuine prior contact; otherwise use formal salutation. Specialist shows are about curation, not formats — research what the presenter has recently played and reference it authentically. Avoid generic 'folk-influenced' language; be specific about instrumentation and tradition. These gatekeepers value artist development over chart position, so lean into authenticity and roots.

[ARTIST NAME] is releasing [ALBUM TITLE] on [DATE] and would be available for a session recording in [MONTH/WEEK]. The album is [GENRE], produced/recorded at [STUDIO/LOCATION], and features [NOTABLE COLLABORATORS or UNIQUE PRODUCTION DETAIL]. Given [ARTIST]'s background in [RELEVANT SCENE/TOURING/PREVIOUS RELEASES], this feels like a strong fit for [SPECIFIC SHOW NAME] or consideration for [SPECIFIC TIME SLOT]. A session would give listeners a fuller sense of the album's [SPECIFIC QUALITY — e.g., 'orchestration', 'songwriting depth']. [ARTIST] are happy to be flexible on timing and format. Would [PRESENTER NAME] be interested in discussing?

Sessions are often easier to secure than playlist adds, especially for emerging artists. Frame it around introducing the artist and album, not as a consolation prize. Be honest about availability and realistic about session length — don't promise a full band session if it's a stripped-down affair. Research the show's session format beforehand (live, recorded, acoustic-focused, etc.).

[ARTIST NAME]'s [SINGLE/ALBUM] is a [GENRE] record with appeal across demographics, but we're positioning this campaign squarely for Radio 2 because [ONE CLEAR REASON — e.g., 'the artist's touring history skews 40+', 'the production and arrangement signal established radio', 'the narrative/album theme resonates with your core listener base']. The track has [MODEST STREAMING METRIC], and [ARTIST] has previously resonated with [RADIO 2-RELEVANT AUDIENCE or TOURING/FESTIVAL DATA]. We've deliberately chosen not to pursue Radio 1 simultaneously because [HONEST REASONING]. This feels like a Radio 2 priority, and we'd like your committee to have first look.

Radiohead-syndrome avoidance: be honest about where an artist genuinely belongs. Radio 2 programmers know when you're offering second-choice pitches. If you're genuinely torn, say so and ask for guidance — but have done your homework first. Demonstrating clear campaign strategy (why Radio 2, not 1) builds trust with programmers.

Following up on [PREVIOUS TRACK/ARTIST NAME]: the campaign has moved significantly. [ARTIST]'s [SINGLE] has now [NEW METRIC — e.g., 'charted in the Official Charts', 'accumulated X million streams', 'sold out their [VENUE] dates and added more']. More importantly, [ONE GENUINE DEVELOPMENT that changes the pitch — could be timing, listener behaviour data, or a festival booking]. I don't think we were positioning this correctly the first time around — this new angle feels more aligned with what Radio 2 listeners are responding to right now. Would you be open to reconsidering on that basis?

Only re-pitch if something material has changed. Radio 2 programmers receive re-pitches constantly; yours will be deleted if you're just adding 'following up'. A genuine new development (chart entry, streaming milestone, major tour announcement) gives you permission to get back in touch. Keep it brief and respect the original decision — framing as 'we were wrong about positioning' works better than 'you were wrong about the song'.

[ARTIST NAME]'s new album [TITLE] drops [DATE], and we'd like to flag [TRACK TITLE] for your consideration — specifically for [SPECIALIST SHOW/TIME SLOT]. It's not positioned as a single, but it's an exceptionally strong piece that showcases [SPECIFIC QUALITY — e.g., 'the depth of the songwriting', 'the full band arrangement', 'a production risk that pays off']. [ARTIST]'s catalogue and touring history mean Radio 2 listeners trust their output, and we think [TRACK TITLE] would resonate particularly with the [SPECIFIC SHOW] audience because [ONE REASON]. Would you consider featuring it as an album preview or adding it to your rotation?

Album tracks are a hard sell for mainstream playlists but occasionally work for specialist shows or as part of album promotional weeks. Position it around the artist's credibility and catalogue strength, not as a hidden gem you're doing them a favour discovering. Be selective — only pitch tracks that genuinely stand out. Established artists' non-single material can sometimes perform better with slightly older listeners who value depth over singles strategy.

Hi [PROGRAMMER/SHOW NAME], I'm [YOUR NAME] at [AGENCY/LABEL], and we're starting a campaign around [ARTIST NAME] and [SINGLE/ALBUM]. I've followed Radio 2's output for a while and have genuine conviction that [ARTIST] is a natural fit, particularly for [SPECIFIC SHOW or DAYPART], because [ONE OR TWO CONCRETE REASONS — not generic hype]. Rather than pitch blind, I wanted to reach out and understand whether [ARTIST NAME]'s [GENRE/STYLE] feels relevant to your current thinking. Happy to send clips, arrange a call, or just answer any questions. My goal is a straightforward working relationship based on music we both rate, not chasing adds that aren't genuine fits.

This is a relationship-building email, not a pitch. You're establishing yourself as someone who listens to the station, respects editorial judgement, and isn't going to waste their time with unsuitable artists. Reference a specific recent play or decision if you can — shows you're actually watching the programming. Keep it short; the real conversation happens if they respond.