Start your releaseYouTube Music PR.
PR strategy for YouTube Music — covering editorial playlists, YouTube Premieres, Shorts strategy, and music video promotion.
YouTube Music PR covers the platform where music discovery and long-form fandom meet: YouTube Music editorial playlist pitching, Premiere strategy for releases, Shorts as a promotion channel, and session pitching for platforms like COLORS and VEVO. YouTube remains the place where audiences actually watch music, and campaigns that plan its release mechanics alongside press get more from every asset.
These guides are for PR professionals leveraging YouTube and YouTube Music in campaigns. Below you will find YouTube Music editorial pitch guidance, Premiere strategy for releases, Shorts promotion strategy, and session pitching approaches for COLORS, VEVO, and similar platforms.
Start your first release
Prepare personal pitches and keep replies with your release. Your first release is free, no card or trial clock.