Start your releaseSpotify Editorial PR.
Deep dive into Spotify editorial playlists — covering Spotify for Artists pitching, editorial relationships, and playlist campaign strategy.
Spotify Editorial PR is a deep guide to the platform that dominates playlist campaigning: the Spotify for Artists pitch process and what editorial actually reads, the distinction between editorial and algorithmic playlists and why it changes strategy, genre tagging, and the checklist work before every submission. Spotify's editorial team is a black box to most campaigns; these guides are built from what is knowable about how it decides.
The material below is for PR professionals and playlist pluggers targeting Spotify editorial for UK and global placements. Below you will find the editorial pitch masterclass, a pre-submission checklist, the editorial versus algorithmic distinction explained, and genre tagging strategy for pitches.
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Prepare personal pitches and keep replies with your release. Your first release is free, no card or trial clock.