Start your releaseSingle Release PR.
The complete playbook for single release PR campaigns — from pre-release planning to release week execution and post-release follow-through.
Single Release PR covers the campaign that most releases actually are: the timeline from pre-release planning through release week execution to post-release follow-through, lead single versus follow-up single strategy, press pitch templates for singles, and the release week checklist that keeps everything coordinated when it matters. A single campaign is short and front-loaded, and its success is decided by work done before release day.
This section is for PR professionals planning and executing single release campaigns for UK artists. Below you will find the campaign timeline, lead and follow-up single strategy, press pitch templates, and a release week execution checklist.
Start your first release
Prepare personal pitches and keep replies with your release. Your first release is free, no card or trial clock.