Playlist Pitching.

Playlist Pitching covers the discipline of getting music onto playlists: Spotify editorial submissions through Spotify for Artists, Apple Music editorial, independent curator outreach, and SubmitHub strategy. The playlist landscape splits into editorial gatekeepers, algorithmic systems, and thousands of independent curators of wildly varying quality, and each demands a different pitch, timeline, and standard of evidence. Most playlist campaigns fail by treating all three as the same audience.

This section is for PR professionals and pluggers pitching digital playlist curators, Spotify editorial, Apple Music editorial, and independent playlist owners. Below you will find a Spotify editorial submission checklist, approaches for finding and vetting independent curators, a SubmitHub strategy guide that addresses where credits get wasted, an Apple Music editorial versus independent playlist comparison, and a template library covering editorial submission copy, cold outreach, premium pitches, and follow-ups.