Start your releaseBBC 6 Music PR.
Deep dive into BBC 6 Music — the UK's home for alternative, indie, and eclectic music — covering playlist process, presenter shows, and pitch strategy.
BBC 6 Music PR is a guide to the station that UK alternative and indie campaigns care about most: its playlist process and committee, what its presenter-led shows actually play, the Album of the Day pipeline, and the pitch emails its producers respond to. 6 Music's programming is driven by individual presenters' tastes to a degree that surprises pluggers from commercial radio backgrounds, and knowing which show fits which record is half the work.
The material below is for UK radio pluggers and PR professionals targeting 6 Music for alternative and indie releases. You will find the playlist and committee process explained, guidance on presenter shows and their music preferences, an Album of the Day strategy, and pitch email templates.
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Prepare personal pitches and keep replies with your release. Your first release is free, no card or trial clock.