BBC Asian Network PR.

BBC Asian Network PR covers pitching the station that programs South Asian music in the UK: its playlist and programming structure, specialist shows, Bhangra and Bollywood coverage, and the crossover strategies British Asian artists use to reach both the network and the wider BBC. The network has its own producers, its own submission routes, and its own sense of what a credible pitch looks like, and none of that maps neatly onto Radio 1 or 1Xtra experience.

These pages are for PR professionals promoting South Asian, Bhangra, and British Asian artists in the UK. Below you will find the network's programming explained, a specialist show pitch guide, crossover strategy for British Asian artists, and pitch email templates calibrated for the station.