Start your releaseBBC 1Xtra PR.
Deep dive into BBC 1Xtra — the UK's home for Black music, hip-hop, grime, R&B, and dancehall — covering playlist, specialist shows, and pitch strategy.
BBC 1Xtra PR is a working guide to the station that programs UK Black music: hip-hop, grime, R&B, dancehall, and afrobeats. It covers the playlist structure and how adds happen, the specialist shows and their producers, pitching routes for flagship platforms like Fire in the Booth, and the pitch email formats 1Xtra teams actually respond to. Daytime playlist and specialist play are different achievements with different approaches, and confusing the two wastes a campaign's best material.
The material below is for UK radio pluggers and PR professionals targeting 1Xtra for urban, hip-hop, R&B, and Black music releases. You will find the playlist process explained, a specialist show pitch guide, Fire in the Booth strategy, and templates for pitch and follow-up emails.
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