Start your releaseTAP as a Muck Rack alternative.
Muck Rack is media database and monitoring software built for PR teams, priced by team size through a sales conversation. TAP is a flat fee for one artist’s one release, self-serve, from £59. Here is the honest comparison, not a sales pitch against them.
| Question | TAP | Muck Rack |
|---|---|---|
| What it is | A release plan, a press kit and a set of drafted, artist-approved pitches, built for one release at a time. | A media database and monitoring platform: journalist search, media list building, AI-assisted pitching and coverage reporting. [src: muckrack.com/pricing, 25 Sep 2026] |
| Who it is sold to | Independent artists doing their own promotion, one release at a time. | PR teams, agencies, freelance PR practitioners and enterprise brands, priced by team size. |
| What it costs | £59 for a single, £99 for an EP, £149 for an album. First release free. Public price, no sales call. | No public price across any of its three tiers (Starter, Standard, Premier). You contact sales for a proposal. [src: muckrack.com/pricing, 25 Sep 2026] |
| How you get started | Sign up and start your first release, free, no card required. | Book a demo or request a proposal; there is no self-serve checkout. |
| Who builds the contact list | TAP suggests provenance-checked contacts and you can add your own; every contact is reviewed before a pitch goes to them. | You build and maintain your own media list by searching Muck Rack’s journalist database. |
| Monitoring and reporting | Replies and outcomes are logged against each release as they happen. | Article, podcast, social, print and broadcast monitoring (the last three as add-ons), sentiment analysis and coverage dashboards. |
When Muck Rack is the better choice
If you are running PR for many clients or many stories at once, and you need your own searchable media database, monitoring and reporting across all of them, that is what Muck Rack is built for.
When TAP is the better choice
If you are one artist promoting one release and want a plan, a press kit and drafted pitches without booking a sales call or committing to team pricing, that is TAP’s job.
Is TAP the same thing as Muck Rack?
No, and the difference is the category, not just the price. Muck Rack is media database and monitoring software: you build your own journalist list, search a database, and track coverage. It is priced by team size through a sales conversation, aimed at PR teams and agencies. TAP is a flat fee per release, self-serve, and does the researching, drafting and tracking for one artist's one release.
What does Muck Rack actually cost?
Muck Rack does not publish a price. Its pricing page asks you to contact sales for a proposal sized to your team, across three tiers (Starter, Standard, Premier). TAP's price is public: £59 for a single, £99 for an EP, £149 for an album, one payment, no sales call. [src: muckrack.com/pricing, 25 Sep 2026]
Would an independent artist ever need Muck Rack?
Rarely, on its own. Muck Rack is built for a PR team running an ongoing media list, monitoring and reporting across many stories or clients, not a single artist promoting a single release. If that describes your situation, an agency using Muck Rack is a more sensible fit than trying to license it as an individual.