Start your releaseTAP as a Groover alternative.
Groover is a curator marketplace: you spend credits to reach people who opted in to hear new music. TAP is the plan and the personal pitch to the specific journalists and radio producers you choose. Here is the honest comparison, not a sales pitch against them.
| Question | TAP | Groover |
|---|---|---|
| How it works | You bring your own contacts (or use the ones TAP suggests). TAP drafts a personal pitch per contact from your release brief. | You browse 3,000+ curators, journalists, labels and radio stations who have opted in, pick which ones to contact, and upload your track with a pitch. |
| What it costs | £59 for a single, £99 for an EP, £149 for an album. One payment per release, nothing per contact. | 2 Grooviz (about £1.70) per standard curator, 4-6 Grooviz for top-tier ones. Credits are bought in packs; there is no subscription. [src: groover.co/en, 25 Sep 2026] |
| If nobody replies | You keep the contact, the draft, and TAP’s record that it went unanswered. No refund mechanism because nothing is charged per contact. | Credits are refunded automatically if a curator hasn't responded within 7 days. [src: groover.co/en, 25 Sep 2026] |
| Do you see it before it sends | Always. Nothing leaves without you approving that exact message. | You write and approve your own submission before it goes; Groover does not draft it for you. |
| Who the recipients are | Journalists, radio producers and outlets from your own list and TAP’s provenance-checked pool, contacted directly and personally. | Curators and pros who applied to join Groover and opted in to receive submissions through the platform. |
| What you keep afterwards | The contacts, the replies, the coverage log and the press kit, all in one place. | The feedback from whoever you contacted, in your Groover account. |
When Groover is the better choice
If you want fast access to a large pool of curators who are actively looking for new music, and you are happy to write one submission and send it to many, Groover does that well. The refund-if-no-reply policy means you are not paying for silence.
When TAP is the better choice
If you want a personal pitch to a named journalist or radio producer, written for that release rather than a generic blurb, and you would rather pay one flat fee than track credits across dozens of contacts, that is TAP’s job.
Is TAP the same thing as Groover?
No. Groover is a marketplace: you spend credits to put your track in front of curators, journalists and labels who have opted in to receive submissions, and they decide whether to reply. TAP is a release plan and a set of personal pitch emails, drafted from your brief and sent to named contacts you choose, with your approval on every message before it goes.
How does the cost compare?
Groover charges per contact: 2 Grooviz (about £1.70) for a standard curator, more for top-tier ones, refunded if nobody replies within 7 days. Spend enough credits reaching enough curators and the running total can pass what a TAP release pack costs outright. TAP is a single flat fee per release, £59 for a single, with no credits to track or top up.
Can I use both?
Yes, and plenty of artists do. Groover is built for reaching curators and pros who are actively looking for new music through their own opt-in inbox. TAP is for the personal pitch to a specific journalist or radio producer who did not sign up to a platform. They are different jobs.