Electronic Music PR.

Electronic Music PR covers promotion across house, techno, drum & bass, ambient, and experimental electronic music: pitching the Radio 1 specialist electronic shows, the blog and specialist press landscape, the Resident Advisor versus Mixmag editorial question, and premiere strategy for releases built around DJ and club credibility. Electronic campaigns succeed through specialist media rather than mass coverage, and these guides are organised around that fact.

The material below is for PR professionals promoting electronic artists and labels across UK and European markets. You will find the Radio 1 specialist pitch approach, an electronic blog pitch checklist, a comparison of RA and Mixmag editorial, and premiere strategy guidance.