Apple Music Editorial PR.

Apple Music Editorial PR is a deep guide to pitching Apple Music's editorial playlists and programming: how the editorial team works, the role of Apple Music 1 radio and Zane Lowe, what New Music Daily and flagship playlist placement involve, and how the process differs from Spotify's. Apple's editorial operation is smaller and more curator-driven than Spotify's, which changes both the pitch and the timeline.

The material below is for PR professionals targeting Apple Music editorial for UK and global placements. You will find a pitch strategy guide, a checklist for submissions, an approach to Apple Music 1 and Zane Lowe specifically, and a comparison against Spotify editorial so you can decide where each release is best served.