How TAP verifies a radio play
Airplay is easy to claim and hard to prove. This is the bar a play has to clear before TAP counts it.
Two ways a play reaches TAP
WARM reports
Weekly Airplay Monitor is the industry-standard third-party service UK radio pluggers already use. When a WARM report lands, TAP reads it straight in, station, programme, date and time, logged by a service built for exactly this job.
Logged by a human
Not every play comes through a WARM report. When someone on your team hears or is told about a play and logs it themselves, that's a first-hand confirmation, not a guess.
A rumour isn't a play
A false “you got played” is worse than no news at all — it's the kind of thing you might repeat to someone before finding out it wasn't true. So a play only counts once it clears one of two bars:
- It came in through a WARM report, a service built to log this properly.
- Or someone on your team heard it themselves and logged it.
Anything that hasn't cleared that bar stays out of your report. It isn't deleted or hidden from view internally — it just doesn't get to call itself a fact until it earns that.
What a confirmed play does
Once a play clears verification, it lands against the release and the contact who made it happen, so your report shows not just that you got played, but which relationship got you there. It's one of the wins TAP can draft a post about, because it's one you can stand behind.
Built by someone who's done the work.
For people who still do.
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