Try TAP freeRadio campaigns for artists
Radio promotion backed by the tools that run professional campaigns
I built TAP, the software that powers music PR agency workflows, and I use it on every campaign I run. You get a working radio plugger with four years of relationships and the infrastructure to back it up.
Most radio pluggers work out of Gmail and a spreadsheet.
I built TAP: a full campaign system with 4,900+ named contacts, 14 data points per station, pitch deduplication, WARM play monitoring, and automated reporting. Every campaign I run for myself uses it. Every campaign I run for you uses it too.
What that means in practice: pitches personalised to the station and format, not copy-pasted. Plays tracked via WARM radio monitoring and timestamped to the pitch that triggered them. A wrap report generated from actual data, not a summary I wrote on a Friday afternoon.
One recent campaign: 1,010 WARM-verified plays across 8 stations in 4 weeks. Another: 126 plays across 23 stations in 3 weeks. These numbers come from the same monitoring system professional agencies use, not internet radio automation or pay-to-play platforms.
What you get
The same infrastructure professional agencies run, pointed at your release.
Station targeting built on real data
Every contact in TAP has 14 data points attached: format, genre, presenter, submission preferences, historical response patterns. Your station list is matched to your specific track, not a database export filtered by genre.
Personalised pitches, not a mail merge
TAP's pitch system tracks what's been sent, to whom, and when. Deduplication is automatic. Every station gets a pitch written for that outlet. If a show focuses on acoustic folk sets on Sunday afternoons, the pitch knows that.
WARM radio monitoring
Every play is logged via WARM, the same monitoring service professional PR agencies use. When a station adds your track, the timestamp ties back to the pitch that triggered it. You are not taking my word for anything.
Wrap report from actual data
At the end of the campaign you get a full report: every station contacted, every play WARM-verified, every response logged. A report generated from the same system that ran the campaign, not a summary cobbled together on a Friday.
What I don't promise:radio support is never guaranteed. If a station doesn't add your track, you'll know why, whether it's timing, genre fit, or a busy add cycle. What you won't get is silence.
Campaigns
Three options. Clear pricing. No upsells mid-campaign.
Radio Essentials
50+ stations
Proper UK radio pitching for artists releasing on a tight budget. 50+ stations matched to your genre and format, pitched individually via TAP.
Book a call- 50+ stations matched to your track
- Individual pitches via TAP
- Mid-campaign update
- WARM-monitored wrap report
Radio Full Campaign
100+ stations
The full run. More stations, more time, a second pitch cycle for non-responses at week 4. This is where the TAP contact database earns its place.
Book a call- 100+ stations: BBC regional, community, specialist
- Personalised pitches + follow-up cycle at week 4
- Weekly progress updates
- Full WARM-monitored wrap report
Radio + Press
Radio and editorial
Radio and press running simultaneously from the same brief. One conversation, one campaign, one combined report.
Book a call- Everything in Radio Full Campaign
- Press release written and distributed
- Editorial, blog and online press pitched in parallel
- Combined wrap report covering both channels
How it works
From a 30-minute call to a WARM-verified wrap report.
Book a call
30 minutes. Tell me about the track, your release window, and what you're trying to achieve. I'll be straight with you if I don't think radio is the right move for this release.
Station list and brief
TAP generates your station list based on genre, format, and the specifics of your track, not a generic filter. You see the list before anything goes out. Nothing moves without your approval.
Pitching
Pitches go out within 48 hours of kick-off. TAP handles deduplication and tracks every send. No station gets pitched twice, no pitch goes out unmatched to the outlet. You get updates as responses and adds come in.
Wrap report
At the end: every station contacted, every play WARM-verified, every response logged. Pull it into a press kit, use it for the next campaign, or keep it for your records. It is yours.
Who I am
You deal with me, not an account manager.
I'm Chris Schofield. I've been doing UK radio promotion since 2021, BBC Radio 1, 6 Music, regional, community, and specialist shows across indie, pop, R&B, electronic, folk, and more.
I built TAP because the tools available to independent pluggers were broken. Spreadsheets, manual tracking, no real monitoring, no way to run volume without the quality falling apart. So I built the infrastructure myself: a full agentic campaign system with contact intelligence across 4,900+ stations, pitch management, WARM monitoring, and automated reporting.
I take a small number of direct artist campaigns because I'd rather work with artists directly and do it properly than take on volume I can't back up. Every campaign is mine.
4+ years UK radio promotion
BBC 6 Music · Radio 1 · regional · community
4,900+ named radio contacts
Artists played across 20+ countries
Questions
How many stations will you pitch my track to?+
Essentials: 50+. Full Campaign: 100+. These are stations that actually fit your genre, not a list padded with outlets that would never play your music.
Can you guarantee airplay?+
No. Anyone who guarantees plays is either lying or paying for them. What I can guarantee is that every pitch is personal, every station is a genuine fit, and you will see exactly what happened and why.
How do you track plays?+
Via WARM radio monitoring, the same service professional PR agencies use. Every play is timestamped and tied back to the pitch that triggered it. You see the raw data in your wrap report, not my memory or a station emailing to say they added you.
What genres do you work with?+
Indie, alternative, folk, pop, electronic, hip-hop, soul, jazz, classical crossover, Americana. If you are unsure whether radio is right for your track, tell me on the call and I will be honest about it.
When should I book?+
Ideally 2 to 3 weeks before your release date. I can work with tighter windows but earlier is better for station add cycles.
Do you work with artists outside the UK?+
Yes, I work with artists from across Europe and North America regularly. The campaign targets UK radio stations, but you do not need to be UK-based.
What's your capacity?+
I take a small number of direct campaigns at a time so the work does not suffer. If I am full I will tell you upfront and let you know when I next have availability.
If radio is right for your release, let's find out now.
Tell me about your track. 30 minutes, no commitment. I'll be straight with you about whether this makes sense.
Book a call30 minutes · No commitment · I'll be honest if radio isn't the right move for this release.