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TAPStart your release
§ Pricing

First release free, then £59 per release.

For the first 50 artists, your first release is on us, and a single, an EP or an album all count as one. No card, no trial clock. Founding places are limited.

§ What that means

Three jobs. Done properly.

A release pack covers the three things that land on you the moment a track is finished.

Plan

Your release, planned backwards.

Tell TAP the track and the date. It builds the timeline: three weeks out, one week out, release day, the week after.

Pitches

Pitches that show their work.

Bring your contacts. TAP writes a personalised pitch for every one, with reasons, before anything moves. You read and approve each one.

Posts

The posts you'd never get round to.

Release-week posts drafted in your voice, ready to edit and use. TAP never posts anything itself.

§ Questions

What you want to know before starting.

What does the release pack include?

The release plan and the pitch emails for one track, from the first build through to the final wrap, plus reply and coverage tracking. One payment covers it until the release is done.

What if I have more than one release?

Your first release is free while founding places last. After that it is £59 a release, and a single, an EP or an album all count as one. There's no subscription, so you only pay when you've got something to promote.

Is it really free?

Yes, for the first 50 artists. Your first release, your first track, from planning through to wrap, costs nothing. No card required, no trial clock. You only pay £59 when you're ready to promote a second release. If TAP isn't right for you after the first one, you've lost nothing but the time you invested.

Will anything be sent without my approval?

No. You approve the specific message or it doesn't go, for every email and every post. It's your name on the release; that's the whole point.

Do you guarantee placements?

No. Anyone who guarantees playlist placements is selling bots, not music PR. TAP shows its work at every step: who we drafted for, what the pitch said, what came back. You decide what to send.

Can I export my data?

Yes. CSV export of all your contacts is available, including after the release wraps. Nothing is held hostage.

Ready to start?

Your first release is free. Nothing sends without you. Nothing charges without you choosing to.

Claim your free release

Or see how TAP compares to doing it yourself.