Start your releaseHonest comparisons.
TAP is the team behind a release: the plan, the pitch emails, the posts. Here is how it sits next to the other choices you have as an independent artist.
TAP vs doing it yourself
A spreadsheet stores names. It does not research who covers music like yours, draft the pitch, prepare the posts, or track what happened after you sent. TAP does all of that in one place, with you approving every message before it moves.
When DIY makes sense:
If you already have a tight list of 10–20 contacts you know well, a spreadsheet and Gmail is fine. TAP earns its place when you are working outwards from that circle and need to do it properly.
TAP vs SubmitHub, Groover, and Musosoup
Submission platforms are marketplaces: curators and playlist owners opt in to receive music, and you pay per submission. That is a different job from what TAP does. TAP is the personal pitch to a journalist or radio producer who did not ask to be on a platform, researched, drafted, and sent with your approval.
When submission platforms make sense:
For playlist coverage and blog reviews from curators who are actively looking for music to cover. Many artists use both, TAP for the press and radio pitching, SubmitHub or Groover for the curatorial side.
What to watch out for in this market
This industry has a real problem with tools that promise more than they can deliver. Before you spend anything on promotion:
- Guaranteed playlist placements — anyone who guarantees these is selling bots, not music PR. Real playlist curators make their own decisions.
- Pay-to-play that skips your approval — you should see every pitch before it goes. Any service that sends on your behalf without your sign-off is not protecting your name.
- Monthly fees for one-off work — a release campaign has a start and an end. A monthly subscription that runs when you are not releasing anything is usually the wrong shape.
See the pricing, then decide.
See what’s included — £59 per releaseHow does TAP compare to submission platforms like SubmitHub or Groover?
Submission platforms let you pay per submission to a curatorial inbox. They are marketplaces that connect you with reviewers who have opted in to receive music. TAP is a different job: it handles the plan, the personal pitch emails to specific journalists and radio producers, and the posts. Both can be useful. They don't compete in the same lane.
How does TAP compare to doing it myself with a spreadsheet?
Spreadsheets are fine for keeping a list. They don't research contacts, draft pitch emails, prepare posts, or track what happened after you sent. TAP does all of that and puts everything in one place. You still make every decision. It does the preparation.
What does TAP not do that I might expect?
TAP does not post to social media for you, buy ads, or guarantee any placement. You approve every message before it goes anywhere. If a tool promises guaranteed playlist placements, it is selling something TAP does not sell.