Comparison
TAP vs Spreadsheets
Spreadsheets are where music PR contacts go to die. TAP is where campaigns actually happen — with contact intelligence, pitch drafting, and outcome tracking built in.
The spreadsheet problem
Every PR agency starts with a spreadsheet. It works for the first campaign. By the third, you have three tabs with overlapping contacts, no record of who replied to what, and a column called “Notes” that nobody reads.
Spreadsheets store data. They don't understand it. They can't tell you that this producer prefers WeTransfer links, that this station only accepts submissions on Tuesdays, or that you already pitched this contact three weeks ago on a different campaign.
TAP does all of that. It's built for the way music PR actually works — campaigns, contacts, pitches, outcomes — not rows and columns.
Feature comparison
| Feature | TAP | Spreadsheet |
|---|---|---|
| Contact enrichment (14 data points) | ||
| AI pitch drafting with contact context | ||
| Campaign outcome tracking | ||
| Gmail reply detection | ||
| Relationship warmth scoring | ||
| PDF coverage reports with your branding | ||
| Follow-up reminders based on response data | ||
| Multi-campaign contact history | ||
| Free to start | ||
| Familiar interface | ||
| Offline editing | ||
| Custom formulas |
Ready to stop losing contacts in spreadsheets?
Import your existing contacts in seconds. TAP enriches every one with verified industry intelligence.
Start freeFrequently asked questions
Can I import my existing spreadsheet contacts into TAP?
Yes. TAP accepts CSV uploads directly. Paste names or upload your spreadsheet and TAP enriches each contact with verified submission preferences, genres, roles, and more.
How much does TAP cost compared to Google Sheets?
Google Sheets is free. TAP has a free tier with 10 enrichments per month and 25 contacts. Pro is GBP 19/month with 200 enrichments, and Agency is GBP 79/month with unlimited campaigns and 5 team members.
What does TAP do that a spreadsheet cannot?
TAP enriches contacts with industry intelligence automatically, drafts personalised pitches using each contact's submission preferences, tracks campaign outcomes across Gmail, and generates branded PDF reports for clients. A spreadsheet stores data but doesn't understand it.
Will I lose my spreadsheet workflow?
TAP is designed for PR professionals who already know the workflow. It follows the same campaign structure — contacts, pitches, outcomes — but adds intelligence and automation at every step. Most agencies keep a spreadsheet for ad-hoc notes and use TAP for campaign execution.