Comparison
TAP vs Haulix
Haulix distributes pre-release music securely. TAP manages the PR campaign around it. Different tools, genuinely complementary.
Distribution vs campaign management
Haulix has been trusted by the music industry for over 15 years. Warner Music, Nuclear Blast, and Napalm Records use it to distribute pre-release music securely. Its Fraunhofer watermarking technology prevents leaks, branded promo pages look professional, and stream/download tracking tells you exactly who listened.
TAP solves a different problem entirely. It is the campaign management layer — finding the right contacts, enriching them with genre and submission data, drafting personalised pitches, tracking who opens and replies via Gmail, managing follow-up timing, and generating branded PDF reports for clients.
This is the most complementary tool on this list. Haulix answers the question "how do I get my pre-release music to contacts securely?" TAP answers "how do I manage the campaign, relationships, and reporting around that music?" Agencies working at scale need both capabilities.
Feature comparison
| Feature | TAP | Haulix |
|---|---|---|
| Contact enrichment (14 data points) | ||
| AI pitch drafting with personalisation | ||
| Campaign outcome pipeline | ||
| Gmail integration & reply tracking | ||
| Relationship warmth scoring | ||
| Follow-up queue with timing intelligence | ||
| Branded PDF client reports | ||
| Secure watermarked music distributionFraunhofer watermarking | ||
| Branded promo listening pages | ||
| Stream and download tracking | ||
| AI press release draftingDifferent approaches | ||
| Basic contact managementHaulix CRM is limited |
Full campaign management from GBP 19/month
Contact intelligence, pitch drafting, outcome tracking, and branded reporting — the campaign layer that complements your distribution tools.
Start freeFrequently asked questions
Is Haulix a competitor to TAP?
Not really. Haulix and TAP solve different problems. Haulix is a secure promo music distribution platform — upload pre-release tracks, create branded listening pages, send watermarked links, and track who streams or downloads. TAP manages the PR campaign itself — finding contacts, drafting pitches, tracking outcomes, and reporting to clients. They are complementary, not competitive.
Should an agency use both Haulix and TAP?
Many agencies could benefit from both. Use Haulix to distribute pre-release music securely to press and radio contacts. Use TAP to manage the campaign around that distribution — enriching contacts, drafting personalised pitches, tracking who replies, managing follow-ups, and generating client reports. Haulix handles the music. TAP handles the relationships.
How does pricing compare?
Haulix ranges from GBP 10 per month (basic) to GBP 238 per month (pro+), with most indie agencies on the GBP 47 per month plan. TAP Pro is GBP 19 per month and Agency is GBP 79 per month. Because they solve different problems, the costs would be additive rather than one replacing the other.
Does TAP handle secure music distribution?
No. TAP does not distribute pre-release music or provide watermarked listening links. If you need leak-proof promo distribution with Fraunhofer watermarking, Haulix is the established solution. TAP focuses on the campaign management layer — everything that happens before, during, and after you send the music out.