Comparison
TAP vs Groover
Groover gives artists access to curators. TAP gives PR agencies the tools to run campaigns properly — contact intelligence, pitch drafting, outcome tracking, and client reporting.
Different audiences, different problems
Groover is a submission marketplace. Artists pay roughly EUR 2 per contact to send their music to curators, bloggers, and playlist editors from a network of 3,000+ contacts. Curators must respond within 7 days or the artist gets their credits back. With 600,000+ artists on the platform, it is the largest service of its kind.
That model works well for indie artists doing their own promotion — particularly those without existing media relationships. The guaranteed response and low barrier to entry make it a genuinely useful starting point.
TAP solves a different problem entirely. A PR agency already has relationships with journalists, radio producers, and playlist curators. What agencies need is infrastructure: a contact database they own and can enrich, AI-assisted pitch drafting, Gmail integration for tracking replies, follow-up queues, and branded reporting for clients. That is what TAP provides.
Feature comparison
| Feature | TAP | Groover |
|---|---|---|
| Multi-client campaign management | ||
| Contact database you ownGroover controls the curator network | ||
| Contact enrichment (14 data points) | ||
| AI pitch drafting | ||
| Gmail integration & reply tracking | ||
| Relationship warmth scoring | ||
| Client reporting & branded PDFs | ||
| Guaranteed curator responses | ||
| Curator marketplace (3,000+ contacts) | ||
| Pay-per-submission model~EUR 2 per contact | ||
| Playlist curator accessTAP enriches contacts you already have | ||
| Music industry-specific intelligence |
Full campaign management from GBP 19/month
Contact intelligence, pitch drafting, outcome tracking, and branded reporting — all in one tool built for music PR agencies.
Start freeFrequently asked questions
Is TAP a replacement for Groover?
They solve different problems for different people. Groover is a submission marketplace — artists pay per contact to reach curators who must respond within 7 days. TAP is campaign infrastructure for PR agencies who already have relationships and need to manage contacts, draft pitches, track outcomes, and report to clients. If you run a PR agency, TAP replaces your spreadsheets and tool sprawl. Groover is not designed for that workflow.
Can a PR agency use Groover for client campaigns?
Technically yes, but Groover is built for individual artists, not agencies managing multiple clients. There is no multi-client workspace, no contact database you control, no pitch drafting, and no client reporting. An agency already has the relationships Groover sells access to — the value proposition does not translate well.
Does TAP have a curator marketplace like Groover?
No. TAP takes a different approach. Rather than a marketplace where you pay per submission, TAP helps you build and enrich your own contact database with 14 data points per contact — submission preferences, genre alignment, social links, and more. You own your contacts and relationships outright.
Which is better for an indie artist doing DIY promotion?
For a solo artist without existing media contacts, Groover is genuinely useful. The guaranteed response model and access to 3,000+ curators lowers the barrier to getting heard. TAP is built for professional PR operators who already have relationships and need workflow tools, not discovery. If you are an artist looking for curator access, Groover is worth considering.