DnB press release Templates
DnB press release templates
Drum and bass releases move fast, and your press release needs to land immediately with the right contacts. These templates are built for the reality of DnB PR—whether you're promoting a debut single, a remix package from an established producer, or a multi-artist label compilation. Each one is structured for specialist music press, community radio pluggers, and DJ tastemakers who need specifics: release dates, where to find it, and why it matters now.
Single/EP Release Announcement
Announcing a new single or EP from a producer, whether on an established label or independent release
[ARTIST NAME] unveils [RELEASE TITLE] on [LABEL NAME], a [DURATION/TRACK COUNT]-minute statement showcasing [SPECIFIC SOUND DESCRIPTOR—liquid, neurofunk, jump-up, etc.]. Produced over [TIMEFRAME], the track pairs [TECHNICAL DETAIL—e.g., "crisp breakbeats with ethereal strings"] against [SECONDARY ELEMENT]. Featuring collaboration with [COLLABORATOR] or produced entirely by [ARTIST], [RELEASE TITLE] marks [SIGNIFICANCE: debut on label / a shift in direction / a return after hiatus]. The release arrives as [ARTIST] gigs [RELEVANT VENUE/FESTIVAL] and has already secured plays on [RADIO SHOW/PLATFORM]. Remixes from [REMIX ARTIST NAMES] expand the release. [RELEASE TITLE] arrives [DATE] across all DSPs, with exclusive early play on [STATION/PLATFORM] from [DATE].
Keep technical description specific—generics like "hard-hitting" won't land with specialist press. Name exact remix artists if they're known names. If it's a smaller label, lead with the producer's track record or recent achievements instead.
Remix Package Press Release
Launching a remix package where the original track is being reimagined by multiple respected producers
[ORIGINAL ARTIST]'s [ORIGINAL TRACK] receives the remix treatment from [NUMBER] diverse interpreters, released as [REMIX PACKAGE NAME] on [LABEL]. The package spans the DnB spectrum: [REMIX ARTIST 1] delivers a [SUBGENRE] rework emphasising [KEY ELEMENT], whilst [REMIX ARTIST 2] strips the original to [SPECIFIC APPROACH]. [REMIX ARTIST 3] brings [CONTRASTING SOUND]. This expansion comes as the original gains traction on specialist shows including [NAMED RADIO SHOW] and playlists curated by [INFLUENCER/PLATFORM]. The remixes recontextualise the original's [NOTABLE QUALITY], making it essential for both radio and DJ sets. [REMIX PACKAGE NAME] drops [DATE] with individual remix pre-orders live from [DATE].
Remix packages succeed when remix artists create genuinely distinct versions. Highlight what each remixer brings rather than just listing names. Emphasise plays or playlist adds the original already secured—this justifies the remix package's existence.
Label Compilation Announcement
Announcing a multi-artist label compilation, anniversary edition, or themed project release
[LABEL NAME] announces [COMPILATION TITLE], a [NUMBER]-track retrospective / anniversary edition / thematic collection uniting [NUMBER] years of [LABEL AESTHETIC/FOCUS]. Curated across [SUBGENRES], the compilation draws from [LABEL CATALOGUE/NEW COMMISSIONS/UNRELEASED VAULT] with contributions from [KEY ARTIST NAMES, LIST 4-5]. Standout moments include [ARTIST]'s [TRACK TITLE], which [SPECIFIC QUALITY], and [ARTIST]'s collaboration with [COLLABORATOR]. The release arrives amid [LABEL MILESTONE: anniversary, 100th release, rebranding, etc.] and reflects the label's commitment to [CORE AESTHETIC]. [COMPILATION TITLE] serves as both a snapshot of where [LABEL NAME] stands and a statement of intent for what's ahead. Full tracklist and [FEATURED ARTIST] interviews available on [PLATFORM]. Out [DATE].
Compilations need a clear narrative—anniversary, editorial curation, subgenre focus—not just a collection of leftovers. If it's artist-driven, explain why these particular artists were chosen. Make the milestone or theme the headline, not the volume of tracks.
Event Series / Live Show Press Release
Announcing a new event series, residency, festival showcase, or club night focused on drum and bass
[VENUE NAME / PROMOTER] launches [EVENT NAME], a [FREQUENCY: monthly/quarterly/weekly] drum and bass series curated by [CURATOR/RESIDENT]. Launching [DATE], the night spotlights [FOCUS: emerging producers / liquid specialists / neurofunk innovators / international talent, etc.] with resident [DJ NAME] supported by [GUEST DJ NAMES for opening nights]. The series sits at the intersection of [TWO COMPLEMENTARY APPROACHES: e.g., "radio-friendly hooks and technical production" or "underground aesthetics and accessibility"]. [VENUE NAME] provides [RELEVANT VENUE DETAIL: vinyl decks, high-quality sound system, capacity], making it an essential platform for [TARGET DEMOGRAPHIC]. The launch features [OPENING GUEST ARTIST], with subsequent months lined up with [NOTABLE NAMES]. Series details, mixed sets, and artist interviews live at [PLATFORM]. Doors [TIME], [DATE].
Make the curator or resident the personality driver—their reputation should justify why this series matters. Link the series to something wider: emerging talent, a subgenre resurgence, or a venue's commitment to community. Specific dates and guest names secure better press coverage than vague schedules.
Producer Without DJ Profile Press Release
Promoting an established studio producer with no DJ profile—focus on production merit and studio ecosystem
[PRODUCER NAME]'s new [EP/SINGLE/BODY OF WORK TITLE] arrives on [LABEL], representing [TIME PERIOD] of studio refinement and [SPECIFIC ACHIEVEMENT: first signing to major label / first collaboration with major artist / evolution in sound, etc.]. The [NUMBER]-track collection showcases production techniques including [SPECIFIC DETAIL: custom breaks, synthesis approach, sampling method], delivered across [SUBGENRES]. Whilst [PRODUCER NAME] doesn't DJ, the work has found champions in [NAMED DJs/TASTEMAKERS], who've incorporated tracks into sets and playlists. [ARTIST COLLABORATION or SAMPLE SOURCE DETAIL] elevates the project beyond [PREVIOUS OUTPUT/SCENE PERCEPTION]. Production notes, studio breakdowns, and [PRODUCER]'s influence map available via [PLATFORM]. [RELEASE TITLE] lands [DATE].
Producers without DJ profiles succeed through production innovation and DJ/tastemaker co-sign. Lead with the studio craft or a significant collaboration, not with lack of DJ visibility. Name specific DJs who champion the work—this creates credibility and a pathway to radio play.
Subgenre Focus Release (Liquid / Neurofunk / Jump-Up)
Releasing work within a specific DnB subgenre—angle the press to appeal to that subgenre's specialist audience and press
[ARTIST NAME]'s new [RELEASE TITLE] is a liquid drum and bass statement, released on [LABEL]. Built around [SPECIFIC INSTRUMENTATION: jazz chords, string arrangements, soulful vocals / atmospheric pads, field recordings, etc.], the track moves at 170–180bpm whilst maintaining the emotional depth more common to [ADJACENT GENRE]. The sound sits alongside recent work from [COMPARABLE ARTISTS], though [ARTIST NAME] distinguishes their approach through [UNIQUE ELEMENT]. [LIQUID-SPECIFIC DETAIL: piano progression, vocal feature, production technique]. This release aligns with broader momentum in liquid DnB—radio stations including [BBC RADIO 1, COMMUNITY STATIONS] and playlists such as [NAMED PLAYLISTS] are gravitating toward this crossover space. [RELEASE TITLE] drops [DATE] with DJ mixes from [RADIO SHOW/TASTEMAKER] from [DATE].
Subgenre releases need press routed to the right outlets—liquid specialists, neurofunk-focused shows, and jump-up forums separately. Name radio shows or playlist curators specific to that subgenre. Avoid generic terminology; be precise about what makes this liquid, neurofunk, or jump-up, not just any DnB.
Artist / Label Milestone or Achievement Press Release
Celebrating an artist's milestone—100th release, label anniversary, first festival booking, significant chart achievement, or career milestone
[ARTIST/LABEL NAME] reaches [MILESTONE: 100th release / 10-year anniversary / breakthrough moment] with the arrival of [RELEASE TITLE/MILESTONE PROJECT]. Over [TIME PERIOD], [ARTIST/LABEL] has built a reputation for [SPECIFIC CONTRIBUTION: championing emerging talent / pioneering sound / radio crossover / technical innovation, etc.]. This [RELEASE/MOMENT] arrives as [ARTIST/LABEL] gigs [MAJOR FESTIVAL] and secures plays on [HIGH-PROFILE PLATFORM], representing validation from [RELEVANT SECTOR: specialist radio / mainstream playlist curators / international peers]. The achievement underscores [ARTIST/LABEL]'s commitment to [BROADER MISSION]. Reflective pieces, archive highlights, and [ARTIST/LABEL] statements available on [PLATFORM]. [RELEASE/MILESTONE] lands [DATE], with celebration show at [VENUE] on [DATE].
Milestones matter only if they're genuine and contextualised. Don't just announce a 100th release—explain why that matters in a landscape where prolific output is standard. Link the milestone to broader industry recognition or career progression, not just output volume.
International Artist / Cross-Border Release
Promoting a non-UK drum and bass artist signing to a UK label, or a UK artist's international move
[INTERNATIONAL ARTIST/REGION] enters UK consciousness with [ARTIST NAME]'s signing to [UK LABEL]. The [ARTIST ORIGIN COUNTRY/REGION]-based producer brings [SPECIFIC SOUND/PERSPECTIVE], approaching DnB through [REGIONAL OR CULTURAL LENS: East European futurism, Asian production techniques, etc.]. The debut release [RELEASE TITLE] showcases [DISTINGUISHING ELEMENT], marking the first significant UK platform for a producer whose work has circulated within [REGIONAL SCENE]. The signing reflects [LABEL]'s broader strategy to [EXPAND INTERNATIONALLY / REPRESENT DIASPORA / CHAMPION OVERLOOKED MARKETS]. [ARTIST NAME]'s live introduction comes at [VENUE/EVENT], with BBC Radio 1 and international specialist shows lined up. Full artist profile and production insight available [PLATFORM]. [RELEASE TITLE] drops [DATE].
International artist releases need clear positioning—don't just say they're talented, explain what perspective or sound they bring to UK DnB that's rare or absent. Name the specific regional scene they come from and highlight any prior recognition in their home market.
Frequently asked questions
How long should a DnB press release be, and what gets cut when space is tight?
Aim for 250–350 words; specialist music journalists skim quickly. Cut first: release collaborators that aren't household names, studio anecdotes, and motivational statements about "bringing energy to the dancefloor." Keep: exact release date, label, subgenre clarity, any radio play or playlist adds already secured, and one or two details that make this release distinct from the 50 others dropping that week.
Should I send the same press release to BBC Radio 1, community radio, and online press, or customise each?
Customise. BBC Radio 1 DnB contacts care about scale, chart potential, and crossover appeal; community radio and Rinse FM want production innovation and subcultural credibility; online press (DJ Mag, Resident Advisor) want technical depth and artist narrative. A one-size release underperforms with all three. Adjust the emphasis—never the core facts—for each audience.
How early should I send a press release before the release date?
For BBC Radio 1 and major playlists, aim for 4–6 weeks pre-release so they can schedule plays and build features. For specialist online press and community radio, 2–3 weeks is standard; many won't cover it if it's already out. Embargo dates ("for release on X date") are critical—agree them with press contacts upfront to avoid premature leaks.
How do I pitch a remix package when the original didn't get significant radio play?
Don't lean on the original's success; lead with the remix artists' credibility instead. Pitch it as "[Established Remixer A] reimagines an underground track" rather than building on non-existent momentum. The remixes must offer something the original didn't—a different subgenre interpretation, a radio-friendlier arrangement, or crossover appeal—to justify its existence to journalists.
What's the difference between a label press release and an artist press release, and when do I use each?
Use artist press releases for debuts, significant milestone releases, or when the artist's story (background, production philosophy, upcoming gigs) is the news hook. Use label press releases for compilations, series announcements, or when the label's editorial direction or anniversary is the story. Most releases work better as artist-focused—press responds to individual voices and achievements more readily than to label identity alone.
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