Deezer editorial pitch Templates
Deezer editorial pitch templates
Deezer editorial pitching requires a different approach to Spotify — the team is smaller, contacts are less visible, and regional playlists carry real weight. These templates address the core scenarios you'll face: cold pitching to regional editors, securing playlist placement via Deezer for Creators, and follow-up communication that actually gets responses.
Cold Pitch to Deezer Regional Editorial Contact
When you've identified a specific Deezer editor via LinkedIn, the Deezer website, or industry research and want to introduce an artist's track for playlist consideration
[EDITOR NAME], I'm pitching [ARTIST NAME]'s track '[TRACK TITLE]' for [PLAYLIST NAME]. The record sits between [GENRE 1] and [GENRE 2], with production from [PRODUCER/STUDIO NOTE if notable]. [ONE SENTENCE on artist momentum — recent DSP playlist adds, radio play, or touring activity]. Deezer added significant weight to [SIMILAR ARTIST] last year through [SPECIFIC PLAYLIST], and this track shares that audience appeal. I'm confident it fits [PLAYLIST NAME]'s editorial direction. I've attached the high-res artwork and a link to the unreleased track below. Happy to send additional context or answer any questions. Best regards, [YOUR NAME] [YOUR ROLE] [CONTACT DETAILS]
Personalise the playlist reference — show you understand what they actually playlist. Keep it under 150 words. Regional editors respond better to specificity than broad positioning. If you don't have a direct contact, use this as your first message once you've found someone on LinkedIn or verified their current role.
Deezer for Creators Pitch Follow-Up
You've submitted a track via the Deezer for Creators pitch tool and want to follow up without being aggressive, ensuring your submission hasn't been missed
Hi [EDITOR CONTACT NAME or 'Deezer Editorial Team'], I submitted '[TRACK TITLE]' by [ARTIST NAME] to [PLAYLIST NAME] via Deezer for Creators on [SUBMISSION DATE]. The record is out now, and we're seeing strong early traction on [SPECIFIC METRIC — organic Deezer adds, other playlist placements, streaming momentum]. I wanted to flag this in case the submission didn't surface during your review cycle. The track meets all the editorial criteria — [one specific reason tied to playlist DNA], and it's performing well with listeners in [REGION if applicable]. I'm happy to provide additional context or answer any questions. Looking forward to hearing your thoughts. Best, [YOUR NAME]
Wait at least 10 business days before sending this. Include one piece of new data (recent playlist add, streaming numbers, or momentum) to make the follow-up feel necessary rather than repetitive. Keep it brief — editors are busy and don't need rehashing of the original pitch.
Multi-Territory Deezer Campaign Brief
When coordinating pitching to Deezer editors across multiple regions (particularly France, Brazil, Germany) and need to brief your team or partner PR agency on approach
DEEZER EDITORIAL CAMPAIGN BRIEF Artist: [ARTIST NAME] | Track: [TRACK TITLE] | Release Date: [DATE] TARGET PLAYLISTS (BY REGION): France: [PLAYLIST 1], [PLAYLIST 2] — Editor contacts: [NAMES if known] Brazil: [PLAYLIST 1], [PLAYLIST 2] — Editor contacts: [NAMES if known] UK/International: [PLAYLIST 1], [PLAYLIST 2] EDITORIAL POSITIONING: [Two-sentence positioning explaining why this track fits Deezer's editorial focus — genre, artist momentum, audience match] PITCH STRATEGY: - Week 1: Identify and cold-pitch regional editors with personalised messages - Week 2: Submit via Deezer for Creators for priority consideration - Week 3: Follow-up if no response SUPPORTING DATA: [List any relevant metrics — streaming momentum, radio adds, tour dates, previous playlist history] KEY CONTACT NOTES: [Regional nuances — timing preferences, language requirements, playlist rotation speed]
Use this to align your team before pitching begins. Add specific editor names as you research them. France and Brazil often have faster playlist rotation than UK — adjust your timeline accordingly. Include any language preferences or regional holiday dates that affect review turnaround.
Re-Engagement Pitch for Recurring Deezer Curator
You've had a successful placement with a Deezer editor before and want to pitch them again without sounding transactional
[EDITOR NAME], Great to reconnect. Your curation on [PREVIOUS PLAYLIST] really helped [PREVIOUS ARTIST], and we've got a new release I think fits your editorial taste equally well. [ARTIST NAME]'s '[TRACK TITLE]' has the same [SPECIFIC ELEMENT — energy, instrumentation, lyrical tone] that made [PREVIOUS TRACK] resonate, but it's a step forward sonically. [ONE SENTENCE on artist development or momentum since last placement]. I'm pitching to [TWO OTHER COMPARABLE PLAYLISTS] as well, but [TARGET PLAYLIST] feels like the natural home for this one. Worth a listen? Track link: [URL] Artwork: [LINK] Thanks, [YOUR NAME]
Always reference the previous placement specifically — it shows you value the relationship, not just the outcome. Keep the tone casual and confident. If the editor has added other artists recently, mention that you've noticed their curatorial direction shifting — editors appreciate being seen.
Label/Management Justification for Deezer Investment
You need to convince decision-makers that Deezer pitching deserves budget and resource allocation alongside Spotify focus
DEEZER EDITORIAL STRATEGY: BUSINESS CASE WHY DEEZER MATTERS: - Lower pitch volume = higher placement rates. Spotify receives thousands of weekly pitches; Deezer editors manage far fewer, improving approval likelihood. - Regional strength in France and Brazil drives disproportionate listener quality in underserved markets. - Deezer listeners show higher engagement rates than casual playlist browsers — playlist adds convert to followers at 15-20% higher rates than Spotify equivalents. OUR APPROACH: [Artist Name] targets [KEY GENRE/DEMOGRAPHIC]. Deezer's [SPECIFIC PLAYLIST] reaches [ESTIMATED LISTENER BASE] with [DEMOGRAPHIC DETAIL]. This is a strategic match, not a secondary channel. RESOURCES REQUIRED: - 2-3 hours editorial research per campaign - Deezer for Creators submission ($0) - Cold pitch outreach to 4-6 regional editors SUCCESS METRIC: Playlist placement on priority playlists = [ESTIMATED MONTHLY STREAMS] + audience data for future campaigns. TIMELINE: 4-week campaign cycle per release.
Frame Deezer as an efficiency play, not a volume play. Emphasise listener quality over raw numbers. If you have previous data from successful Deezer placements, include specific examples (e.g., 'Previous campaign saw 2.1M streams from single playlist placement'). Keep numbers realistic — Deezer isn't Spotify, but that's the advantage.
Deezer for Creators Submission Optimisation Checklist
Before submitting a track via Deezer for Creators, ensure your submission has maximum impact and isn't being rejected for preventable reasons
DEEZER FOR CREATORS SUBMISSION CHECKLIST ✓ TRACK METADATA: - Artist name matches DSP spelling exactly - Track title is final and matches all platforms - ISRC code is correct - Genre is primary category (not multiple) - Release date is set to distribution date ✓ AUDIO FILE: - MP3 quality minimum 320kbps (ideally high-res WAV) - No intro silence or outro padding - Waveform shows clean peaks — not distorted ✓ PITCH CONTENT: - Playlist selection: 3-5 playlists only (not 20) - Target playlists match track genre and energy - Pitch text: 150-200 words, one specific reason per playlist - High-res artwork (3000x3000px minimum) - Artist bio current and relevant (updated this quarter) ✓ TIMING: - Submit 5-7 days after DSP release - Avoid submission during major holiday periods - Check Deezer's release calendar for playlist rotation dates ✓ FOLLOW-UP: - Note submission date for 10-day follow-up - Export confirmation screenshots
Use this as your internal QA before any submission. Deezer rejects incomplete or poorly formatted submissions without feedback — checking this list prevents wasted opportunities. The genre field is strict; if your track is genuinely cross-genre, choose the primary category the track sits in for first 30 seconds.
Relationship-Building Outreach (Non-Pitch)
You're establishing yourself as a reliable, organised contact with a Deezer editor and want to share relevant information without asking for something immediately
[EDITOR NAME], I noticed you've been adding a lot of [GENRE/SOUND] to [PLAYLIST] lately — the curation direction is really strong. Thought you'd appreciate a heads-up: [ARTIST 1] and [ARTIST 2] are releasing new material next month in that exact space, and there's real momentum building behind [ARTIST 3]'s latest project on other platforms. No ask here — just thought it might be useful context for your next playlist update cycle. If you're ever looking to discuss upcoming campaigns or want a sounding board on curatorial trends, happy to connect. Best, [YOUR NAME]
Send this type of message only after you've had at least one successful interaction or placement. It's relationship maintenance, not cold outreach. Time these strategically — send them when you have something genuinely useful to share, not as a regular newsletter. Editors appreciate scouts who understand their playlist's actual direction.
Frequently asked questions
How do I find Deezer editorial contact details if they're not listed publicly?
Start with LinkedIn — search for 'Deezer curator' or 'Deezer editor' and filter by location (France, Brazil, UK). Cross-reference names against Deezer's official playlist credits and recent press releases. If direct emails aren't available, use a verified email-finder tool like Hunter or email-format logic ([firstname]@deezer.com). Cold pitching via LinkedIn message is acceptable if you can't locate email addresses.
What's the typical response rate for cold pitches to Deezer editorial, and how does it compare to Spotify?
Deezer editorial typically responds to 15-25% of pitches, compared to Spotify's 5-10% (due to lower volume). Response time is usually 7-14 business days for regional editors. Personalised pitches with specific playlist references see 2-3x higher response rates than generic outreach. If you don't hear back within 3 weeks, your email either didn't land or wasn't a fit — don't send multiple follow-ups.
Should I pitch the same track to multiple Deezer regional editors, and if so, how?
Yes, absolutely — Deezer's regional editors operate semi-independently, and a Brazil placement doesn't preclude a France placement. Personalise each pitch to that region's playlist ecosystem and editorial focus rather than sending identical messages. Be aware that if a track is already prominent on Deezer via one region, editors in other regions may have less interest in immediate playlisting.
How quickly does Deezer playlist placement translate to listener growth, and what should I benchmark against?
A single priority playlist placement on Deezer typically drives 10,000–100,000 monthly streams depending on playlist size and listener engagement. This is lower absolute volume than Spotify, but conversion to followers and repeat listeners is higher (15-20% of playlist adds convert to follows). Track playlist momentum for 4-6 weeks before deciding if Deezer investment is worthwhile for future releases.
Does Deezer for Creators give me higher approval odds than cold pitching directly to editors?
Deezer for Creators submissions go to the same editorial team but through an official channel, which increases legitimacy. However, cold pitching a specific editor with a personalised message often yields faster responses because it feels like a direct conversation rather than a form submission. Best practice: use both — pitch via Deezer for Creators as your formal submission and cold-pitch the regional editor handling that playlist simultaneously.
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