Best Free Free tools for brand partnership PR Tools
Free tools for brand partnership PR
Brand partnership campaigns require tracking coverage, monitoring how audiences respond, and proving PR value to both music and brand stakeholders. These free tools help you document partnership reach, analyse sentiment, and build the evidence needed to justify sponsorship investment without expensive media monitoring subscriptions.
Creates automated email notifications when your brand partnership, artist name, or campaign keyword appears across news, blogs, forums and web pages. You can set frequency, language, and region to track coverage in real time.
Free tier: Completely free with a Google account. No paid tier.
Best for: Daily monitoring of media mentions and tracking when coverage goes live across digital publications and blogs
Monitors mentions and conversations about your brand partnership across social media, web, and forums, with basic sentiment analysis to understand if discussion is positive, negative or neutral.
Free tier: Limited free tier includes basic social listening for recent data only (not historical). Paid plans unlock advanced analytics.
Best for: Capturing real-time social conversation and early warning signals about audience reception to partnership announcements
Tracks brand and partnership mentions across news sites, blogs, podcasts, and social media with sentiment tagging and keyword alerts delivered to your inbox.
Free tier: Free plan includes 500 mentions per month and 2 saved searches. Limited historical data. Paid plans offer unlimited searches and deeper analytics.
Best for: Establishing baseline coverage data and tracking whether partnership coverage volumes change week-to-week
Social media monitoring tool that tracks mentions, hashtags, and sentiment across platforms. Generates reports on reach, engagement, and audience response to specific campaigns.
Free tier: Free 30-day trial of full platform. After trial, free tier is very limited. Generally requires paid subscription for meaningful partnership tracking.
Best for: Creating a comprehensive baseline report for a major partnership launch, then exporting data before trial expires
Tracks YouTube and social media channel growth metrics including subscriber/follower gains, video views, and engagement rate changes. Stores historical data for comparison.
Free tier: Completely free for basic channel statistics, historical charts, and growth tracking. Premium features available but not essential for partnership measurement.
Best for: Documenting baseline channel metrics before partnership launch and tracking audience growth during the campaign period
Allows you to create multiple columns tracking specific hashtags, keywords, or accounts in real time. Useful for monitoring partnership hashtags and conversations during campaign windows.
Free tier: Completely free with a Twitter/X account. No paid tier.
Best for: Monitoring real-time conversation around partnership announcements and tracking campaign hashtag performance on Twitter/X
Identifies the most shared and engaged content related to keywords or topics, showing which formats and angles resonate. Useful for understanding what partnership messaging gained traction.
Free tier: Limited free version allows basic content analysis. Paid plans unlock detailed backlinks, influencer identification, and historical trend data.
Best for: Analysing which partnership announcement posts or content pieces achieved highest engagement and share rates
Designs social media graphics, presentation slides, and infographics for presenting partnership results. Templates and drag-and-drop interface make creating polished assets fast.
Free tier: Free tier includes thousands of templates, basic design tools, and unlimited designs. Premium tier offers premium assets and advanced features.
Best for: Creating branded partnership announcement graphics, coverage reports, and stakeholder presentation decks without design software costs
Connects to Google Analytics, Google Ads, and other data sources to build custom dashboards and reports. Visualises metrics like website traffic from partnership campaigns.
Free tier: Completely free with a Google account. Unlimited dashboards and reports.
Best for: Building automated partnership performance dashboards that pull live website traffic, landing page behaviour, and conversion data
Podcast hosting and distribution platform that tracks listening analytics including listener location, episode performance, and audience growth across platforms.
Free tier: Completely free to host, record, and distribute podcasts. Full analytics included with no paywall.
Best for: Hosting partnership-branded podcast series and tracking listener engagement metrics separately from music streaming platforms
Native YouTube analytics platform showing video views, watch time, engagement metrics, audience demographics, and subscriber growth tied to specific videos or playlists.
Free tier: Completely free with a YouTube channel. Full analytics included with no paywall.
Best for: Tracking performance of partnership announcement videos, music videos, or behind-the-scenes content created for the campaign
Email marketing platform that tracks open rates, click-through rates, and audience segmentation for partnership announcement emails. Integrates contact lists and automates reporting.
Free tier: Free tier for up to 500 contacts with unlimited emails. Paid plans add advanced automation and segmentation. Analytics included at all tiers.
Best for: Distributing partnership announcements to media lists and tracking media engagement through email open and click metrics
The best partnership results come from documenting baseline metrics before launch, monitoring consistently during the campaign, and comparing final numbers against starting points—these tools make that comparison measurable without licensing costs.
Frequently asked questions
How do I prove PR value to brand stakeholders when we don't have media monitoring software?
Combine Google Alerts and Social Blade to establish before-and-after metrics: document channel follower counts and engagement rates pre-launch, run daily alerts for partnership mentions during the campaign window, then compile coverage count and audience growth into a simple report. Add BuzzSumo analysis showing which partnership content pieces generated the highest shares to demonstrate earned media momentum. This manual approach costs nothing and tells a clear story about campaign traction.
What's the best free way to monitor whether brand partnership announcements are causing negative audience sentiment?
Tweetdeck is your real-time early warning system—set up columns tracking the partnership hashtag, artist name, and brand name on Twitter/X so you see conversation as it happens. Cross-reference with Google Alerts configured for brand partnership keywords set to 'as it happens' frequency so negative press coverage triggers immediately. This gives you speed to address concerns before sentiment spreads, rather than discovering issues days later.
How should I track partnership campaign impact on artist streaming and social metrics?
Use Social Blade to capture baseline YouTube and social media metrics one week before launch, then screenshot the same metrics weekly during the campaign and monthly for three months post-launch. Simultaneously pull streaming data from artist dashboards and export as spreadsheets. This gives you a clear visual timeline showing whether the partnership correlated with audience growth, which is the evidence brand partners want to see.
Can I use free tools to measure website traffic from a partnership campaign?
Yes—Google Data Studio connects directly to Google Analytics and builds automated dashboards tracking traffic to partnership landing pages. Set up UTM parameters in your partnership links (utm_source=brand_name, utm_medium=partnership) so traffic is cleanly attributed in Analytics. This gives you granular data on clicks, time on page, and conversions tied specifically to the partnership without any paid tool.
What free tool should we use to present partnership results to brand stakeholders who aren't music industry people?
Canva is fastest for creating visual stakeholder presentations—it has templates for reports and dashboards that make coverage numbers and audience metrics look professional. Combine that with a Google Data Studio dashboard embedded in the presentation showing live campaign metrics, and you've built something that looks enterprise-quality without hiring a designer. Brand teams respond well to visual clarity over spreadsheets.
Related resources
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