Nottingham press release Templates
Nottingham press release templates
Nottingham's press and media landscape rewards specificity and local knowledge. These templates are designed for the realities of Nottingham PR—small enough that reputation travels fast, established enough to merit serious regional coverage. Use them to pitch gigs, announce local milestones, and build relationships with BBC Introducing, local radio, and venue programmers who know the city's character.
Nottingham Gig Announcement Press Release
Announcing a headline show or significant venue booking in Nottingham. Use this when you have a confirmed date and want coverage in local listings and regional music press.
[ARTIST NAME] returns to [VENUE NAME] on [DATE] with [BRIEF CONTEXT: new album, first show in X time, special guest]. The [CITY AREA]-based artist will perform [MATERIAL DETAILS: new material, hits, full album set], drawing on influences ranging from [GENRE/INFLUENCES] to [LOCAL SCENE REFERENCE if relevant]. Tickets are available through [TICKETING PLATFORM]. [ARTIST NAME] has [PREVIOUS LOCAL ACHIEVEMENT: previous sold-out show, BBC Introducing feature, venue history]. The show marks [SIGNIFICANCE: next chapter, return after X time, venue milestone]. Doors open at [TIME]. More information at [WEBSITE/SOCIALS]. [OPTIONAL: Quote from artist about the venue, the show, or Nottingham].
Personalise the venue detail—mention if it's their first time there or if there's history. Local journos value specificity about why this show matters now. Include the exact ticket link; publications use this for their listings. If you have a BBC Introducing credit, mention it early.
Local Scene Feature Pitch
Pitching a story about an artist's connection to Nottingham's scene, a local movement, or their path to a milestone. Target BBC Introducing, local radio, and regional culture journalists.
[ARTIST NAME] exemplifies the [ASPECT OF NOTTINGHAM SCENE: DIY ethos, post-punk revival, electronic music innovation] that has quietly defined Nottingham's music landscape. Over the past [TIMEFRAME], they've [SCENE CONTRIBUTION: built a loyal audience, collaborated with local producers, performed at key venues]. Their music draws from [LOCAL/REGIONAL INFLUENCES], but [WHAT MAKES THEM DISTINCT]. Now [CURRENT DEVELOPMENT: preparing a new release, securing regional shows, moving toward national attention], they're at a moment where the city's influence on their work becomes central to the story. A feature could explore how Nottingham's specific conditions—[VENUE LANDSCAPE / RADIO SUPPORT / ARTIST COMMUNITY]—shaped their approach. This is a story about how regional scenes build artists, not just where they happen to live.
Frame this as a scene story, not just an artist profile. BBC Introducing particularly values understanding of local context. Name specific venues, radio shows, or collaborators they've worked with. Avoid 'up-and-coming'—use 'developing' or 'consolidating a following' instead.
BBC Introducing Nottingham Submission Accompanying Note
Submitting an artist to BBC Introducing Nottingham with context that encourages playlist consideration and feature pitching.
We're submitting [ARTIST NAME] to BBC Introducing Nottingham because their work reflects [SPECIFIC DETAIL: production approach, lyrical themes, sonic signature] that feels distinctly rooted in the city's current music conversation. They've built a following through [LOCAL ACTIVITY: regular shows at X venue, radio plays on Y station, collaboration with Z producer]. The track [TRACK NAME] showcases [WHAT THE TRACK DOES: production innovation, songwriting strength, live appeal]. [ARTIST NAME]'s next step is [NEXT MILESTONE], and we believe BBC Introducing Nottingham listeners—and potentially the national audience—will connect with their work. They're available for [INTERVIEW / SESSION / IN-STUDIO SESSION if applicable]. Contact [CONTACT DETAILS]. We're happy to arrange a listen or provide additional context about their work in the local scene.
Keep this to one page. BBC Introducing teams are swamped; be clear about why this artist matters now. Mention local credibility (venues, other radio plays) early. If they're ready for a session or interview, say so. Make it easy to say yes.
Regional Festival PR Pitch
Pitching an artist to festival programmers or festival PR teams for inclusion on a Nottingham or East Midlands festival lineup.
[ARTIST NAME] would be a strong addition to [FESTIVAL NAME] because [REASON: they embody the festival's aesthetic, they'll draw their local fanbase, they represent the current direction of X genre in the region]. They have [AUDIENCE SIZE / FANBASE DETAIL: consistent draw at Rescue Rooms, BBC Introducing airplay, active social following]. A set at [FESTIVAL] would allow them to [WHAT IT ENABLES: reach beyond their regular Nottingham audience, connect with festival attendees, showcase new material]. They're experienced live performers, reliable on logistics, and [ANY RELEVANT DETAIL: regularly work with other festival artists, have toured similar circuits, fit naturally into the lineup]. We'd like to discuss [SPECIFIC SLOT / STAGE] and timeline for announcement. Available for a call at [CONTACT / AVAILABILITY].
Keep it to 2-3 paragraphs. Festival programmers need to know draw and fit—don't oversell, state facts. If you know the festival's previous lineups, reference how this artist continues or shifts that direction. Offer flexibility on slot; programmers appreciate that.
Venue Relationship and Booking Follow-Up
Following up with a venue after confirming a booking to ensure press coverage coordination and to build the relationship for future opportunities.
Hi [PROMOTER/VENUE CONTACT]. Following our confirmation of [ARTIST NAME] at [VENUE] on [DATE], I wanted to flag that we're preparing press coverage for the show. I'll be pitching to [LOCAL PUBLICATIONS / BBC INTRODUCING], and I wanted to coordinate with you on timing and messaging. If [VENUE] has any house comms or partnerships with local media, let me know and we can align. I'll send you press copy and any artist photography by [DATE], and I'm happy to tailor messaging if there's a particular angle [VENUE] wants to highlight. I'm also interested in discussing [ARTIST NAME]'s trajectory—if the show goes well, I'd like to explore follow-up dates or support slots for other shows you're promoting. Looking forward to making this one count for everyone.
Send this within a day or two of booking confirmation. Smaller Nottingham venues appreciate coordination over competition. Show that you understand their business (draw, house audience, partnerships). This builds trust for future bookings.
Local Radio Station Pitch (Format: Email)
Pitching an artist or show announcement to local radio (BBC Radio Nottingham, independent stations) for airplay, interview, or session consideration.
Subject: [ARTIST NAME] – new music / upcoming Nottingham show [OPTIONAL: BBC Introducing feature] Hi [PRESENTER/MUSIC PROGRAMMER NAME], I'm reaching out because [ARTIST NAME]'s new track [TRACK NAME] feels right for your show. [1-2 SENTENCE DESCRIPTION: what the track does, why it matters, local/regional context]. [ARTIST NAME] is based in [NOTTINGHAM AREA], and they have [LOCAL CREDIBILITY: previous airplay, shows at local venues, BBC Introducing play]. They're performing at [VENUE] on [DATE], and we'd love to get the track on rotation before the show. [OPTIONAL: They're available for a chat about the music, the show, or their process if you'd like to do an interview or session.] Track link: [STREAMING LINK]. Let me know if you'd like a press release or additional info. Cheers, [YOUR NAME].
Keep subject lines short and specific. Name the presenter or programme if you can. Local radio programmers get dozens of pitches; personalise it to the show's sound. Links must work. If the artist isn't local, lead with why the music fits the station, not why they should support locals.
Post-Show Press Release (Achievement/Milestone Angle)
Issued after a significant show, festival performance, or milestone to keep momentum in local press and position the artist for the next step.
[ARTIST NAME] sold out [VENUE] on [DATE], drawing [CROWD SIZE/DESCRIPTION] and [NOTABLE ACHIEVEMENT: three-song encore, strong emotional response, visible growth from their previous show]. The performance showcased [WHAT WAS DIFFERENT: new material, tighter arrangement, developed stage presence]. [NOTABLE SUPPORT: opener, collaboration, special guest] added depth to the evening. The show comes as [CONTEXT: new release approaches, tour dates expand, BBC Introducing play continues]. [ARTIST NAME] will next perform at [UPCOMING GIG]. A [VIDEO / RECORDING HIGHLIGHT if available] is available on [PLATFORM]. More shows and updates at [SOCIALS/WEBSITE].
Issue this within a few days of the show while momentum and review potential are high. If you have video or audio clips, link them. Quantify the crowd (sold out is stronger than attendance numbers if the number is modest). Use this to signal trajectory: next show, incoming release, radio play. Local press loves a success story, especially if it's built locally.
Feature Story Background Brief (For Journalists/Presenters)
Preparing detailed background context for a journalist or radio presenter who's doing a feature or interview about an artist. Not a press release—a working document.
[ARTIST NAME] Background Brief [ARTIST/BAND OVERVIEW] [Real name, formation date if band, Nottingham base details, current project status.] [SONIC/THEMATIC IDENTITY] [How they'd describe their music. Genre, influences, what makes them distinct.] [LOCAL HISTORY] [When they started playing Nottingham shows, key venues, early supporters, local collaborators.] [MOMENTUM TO DATE] [BBC Introducing play, radio airplay, social following, streaming numbers, press mentions, recent achievements.] [WHAT'S NEXT] [New release timeline, upcoming shows, artistic direction.] [INTERESTING ANGLES FOR INTERVIEW] [Personal story, creative process, what Nottingham means to them, behind-the-scenes production detail, influences, ambitions.] [CONTACT / AVAILABILITY] [How to reach the artist for interview, available times, equipment needs for session.] [USEFUL LINKS] [Website, streaming, social handles, previous interview clips or recordings.]
Keep this factual and clean. Journalists will strip it and rewrite; don't include hype language. Include direct contact for the artist. If there's a specific angle you think works best, suggest it subtly. This brief should save the journalist time and make them more likely to move forward.
Frequently asked questions
How far in advance should I pitch a Nottingham gig to BBC Introducing or local media?
Pitch 4–6 weeks before the show if it's a significant announcement or milestone; 2–3 weeks for standard gigs works if the artist already has some BBC Introducing traction. Local radio and press need lead time to schedule coverage, but Nottingham's smaller media landscape moves faster than national press. Follow up once a week if you haven't heard back; it's usually because your email landed under other priorities, not disinterest.
What's the difference between pitching BBC Introducing Nottingham and Radio Nottingham, and do I need to do both?
BBC Introducing Nottingham is a dedicated digital/social playlist for emerging artists; it's UK-wide but locally curated and has no airtime component. Radio Nottingham is a BBC local station with daytime and evening programming and actual broadcast reach. Pitch both if the artist is Nottingham-based or has a strong local story; they're not competing—they reach different audiences. BBC Introducing is your entry point for new artists; Radio Nottingham is where you land if there's established credibility.
How much detail should I include about an artist's 'local connection' in press pitches?
Be specific: name neighbourhoods, venues, collaborators, and timescales (e.g., 'residency at Rescue Rooms since 2022' beats 'deeply rooted in the scene'). Nottingham journalists know the city and can tell generic local framing from genuine engagement. If the connection is thin, don't force it; instead, pitch why the show or music matters on its own terms.
Should I send a different press release to a venue versus local press?
Yes—tailor it slightly. For the venue, emphasise draw and fit with their audience; for press, angle it as a story or milestone. Both need the same core facts (date, time, ticket link, artist context), but the frame differs. Venue contacts care about logistics and footfall; journalists care about why readers should care.
What's the best way to follow up with a venue after a booking to secure press coverage?
Contact the promoter or venue contact within one or two days of confirmation with a clear outline of what you're doing (which outlets you're pitching to, timeline, any assets you'll provide). Offer to provide them with press copy and photography if they want to share it on house channels. This shows professionalism and gives them control over their own comms—venues appreciate partners who make their job easier, not harder.
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