Music email marketing Templates

[ARTIST NAME] has new music.

[RELEASE TITLE] comes out [RELEASE DATE].

It's [BRIEF DESCRIPTION—one sentence]. We made it with [COLLABORATOR NAMES if relevant]. You can hear it first on [PLATFORM] or pre-save it now:

[PRE-SAVE/PRE-ORDER LINK]

[OPTIONAL PARAGRAPH: Context about the track or creation process. Keep it genuine—fans engage with actual stories, not marketing copy.]

If you want to support it beyond streaming, [LINK TO PHYSICAL COPIES/MERCH].

We'll have more about how this fit into the bigger picture next week.

Thanks for being here.

[ARTIST NAME]

Avoid 'excited to announce' phrasing—just state it directly. The pre-save link should go to a platform like Playlist Push or directly to Spotify for Artists. Use artist voice throughout. If this is part of a campaign narrative, reference it subtly rather than overselling.

Tour dates:

[DATE] – [VENUE], [CITY]
[DATE] – [VENUE], [CITY]
[DATE] – [VENUE], [CITY]
[DATE] – [VENUE], [CITY]

Tickets on sale [DATE] at [TIME]. You get early access—link below:

[TICKETING LINK]

[OPTIONAL: One or two sentences about the venues, new shows added, or production changes.]

If you can't make any of these, we'll be doing other things over the next [TIMEFRAME]. Sign up for updates:

[LINK IF APPLICABLE]

See you there.

[ARTIST NAME]

Always provide early access to newsletter subscribers before public sale opens—this justifies their subscription. Include a clear cut-off for early access. If some dates sold out, say so honestly. Test ticketing links thoroughly as broken links drive unsubscribes.

We recorded something we wanted you to hear first.

[CONTENT TITLE]: [LINK TO PRIVATE YOUTUBE, SOUNDCLOUD, OR VIMEO]

Password: [PASSWORD] (keep this between us)

[2-3 sentences explaining what it is, why you made it, or context that matters to fans. Don't oversell—let the content speak.]

This stays with our mailing list for [TIMEFRAME—e.g., 'two weeks before we post it anywhere else']. After that, [WHAT HAPPENS NEXT: 'it goes out publicly on [DATE]' or 'it's available nowhere else'].

If you want to share this, [encourage screenshots/description sharing rather than link sharing to protect exclusivity].

More soon.

[ARTIST NAME]

True exclusivity builds list value—honour it by gatekeeping access. Use password protection on YouTube uploads or private links. Timeframe transparency prevents disappointment. Avoid making every email exclusive or exclusivity loses meaning.

[SUBJECT LINE: Keep it conversational, not clickbait—'What we've been doing' or 'Update from the studio']

Hi,

[ONE MAIN PARAGRAPH: What you're actually working on. This might be studio updates, writing process, touring prep, collaborations in development, or life stuff affecting your work. Be specific—'working on production' is less interesting than 'we spent two weeks in Cornwall with a producer obsessed with 90s drum techniques'.]

[ONE SUPPORTING PARAGRAPH: Secondary update, context, or tangential interest. Example: 'We also read [ARTICLE/BOOK/WATCHED FILM] that's shaping how we're thinking about this next project'.]

[OPTIONAL PARAGRAPH: If you have anything to promote—a playlist placement, an interview that dropped, an event coming up—include it here but don't lead with it.]

More updates in [FREQUENCY—'two weeks' or 'next month']. In the meantime, [OPTIONAL CALL TO ACTION: 'reply and tell us what you've been listening to' or 'follow along on [PLATFORM]'].

[ARTIST NAME]

Frequency matters: monthly is minimum, weekly can work if you have genuine updates. Never send empty updates just to 'stay in touch'—fans notice. This email type builds relationship more than it drives metrics. Discourage no-reply addresses; personal email builds trust.

Are you still interested?

We haven't heard from you in a while. That's fine—email inboxes get overwhelming.

But if you're still around and want to keep getting updates about [ARTIST NAME], [SIMPLE LINK: 'click here to stay subscribed']. Otherwise, no hard feelings:

[UNSUBSCRIBE LINK]

[OPTIONAL PARAGRAPH: If something significant happened that dormant subscribers missed, mention it without pressure. Example: 'We released an album, toured Europe, and signed to a new label. You can catch up here: [LINK].'

If you want to stay in the loop but want emails less often, [LINK TO PREFERENCE CENTRE if you have one, or direct them to reply with frequency preferences].

Thanks for the time you've spent here.

[ARTIST NAME]

Tone is crucial—this is not a last sales pitch. Most inactive subscribers will unsubscribe, which is fine; it improves list health and delivery rates. Keep this short. If you don't have preference centre functionality, offering manual frequency control via reply increases engagement.

[COLLABORATION TITLE] ft. [COLLABORATOR NAME] – out [DATE]

[COLLABORATOR NAME] is [brief description—role, why they matter]. We made this together because [genuine reason—shared sound, mutual respect, specific idea one brought to the other].

[LINK: Pre-save/Listen]

[1-2 sentences about the collaboration: What it sounds like, what was unusual about making it, or why it matters in the context of what you're doing. Keep it human—'we were both obsessed with this 80s synth preset' lands better than generic praise.]

[OPTIONAL: If the collaborator is less established, this is a good moment to direct fans to their work.]

More details coming [if relevant—'next week' or 'when we share the video'].

[ARTIST NAME]

Always credit collaborators properly and link to their platforms. Fans of both artists want to understand the connection. Avoid surprise collaborations via email if they've already been announced elsewhere—that dilutes the value of your mailing list. Test pre-save links to make sure they're live.

[VIDEO TITLE] is out now.

[EMBEDDED THUMBNAIL OR LINK TO VIDEO]

[2-3 sentences about the video. Who directed it, where it was filmed, or the concept. Avoid just describing what happens onscreen—that's what the video is for.]

We shot this in [LOCATION] with [DIRECTOR/COLLABORATOR] over [TIMEFRAME]. [One sentence about the experience or why this visual direction mattered.]

[LINK: Watch on YouTube/Vimeo]

If you share this, [optional request—'tag us' or 'let us know what you think'].

[Next steps if relevant—'the next video is [DATE]' or 'series complete'.

[ARTIST NAME]

Email clients render images and videos inconsistently—always include a link, not just embedded video. A static image with linked play button performs better than embedded video files. In the body text, provide context that makes fans want to click—not just 'watch our new video'.

[ITEM DESCRIPTION]: Available [DATE/NOW].

[OPTIONAL IMAGE OR LINK]

[BRIEF DESCRIPTION: What it is, why it's special (limited edition, signed, special variant, first physical run, etc.), and why fans might want it.]

Quantity: [NUMBER if truly limited]

[SHOP LINK]

[1-2 sentences about the item—materials, packaging, or personal note about why you wanted to release it this way.]

Orders ship [TIMEFRAME]. [If international: 'Ships worldwide' or note any shipping restrictions.]

If this sells out, [what happens—'we'll do another run' or 'that's it for now'].  

Thanks for supporting this directly.

[ARTIST NAME]

Be honest about limited quantities and stock status. Update the list quickly if something sells out to avoid embarrassment. Include shipping timeframes to manage expectations. Test shop links thoroughly; broken checkout links are list-killers. Merch emails can be frequent during release cycles, but watch unsubscribe rates.