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Templates

Amazon Music pitch email Templates

Amazon Music pitch email templates

Amazon Music's editorial team operates with less formalised submission guidelines than Spotify or Apple Music, but direct outreach to curators remains a viable strategy. Unlike DSPs with algorithm-heavy playlist systems, Amazon Music editorial often considers contextual fit and artist momentum. These templates address the specific dynamics of Amazon Music pitching: the need to reference relevant playlist themes, acknowledge their Prime subscriber base, and position releases within Amazon's content ecosystem.

8 templates

Cold Pitch to Amazon Music Curator

Initial outreach to a specific Amazon Music playlist curator or editorial contact when you don't have an existing relationship

[ARTIST NAME]'s new single '[TRACK TITLE]' is a [GENRE] track that aligns directly with the tone and artist roster of [SPECIFIC PLAYLIST NAME]. Released [DATE], the track [BRIEF FACTUAL DESCRIPTOR: e.g., samples a 1970s soul record, features a prominent acoustic guitar line, tackles themes of urban isolation].

[ARTIST NAME] [RELEVANT CONTEXT: touring plans, recent press coverage, streaming growth metric, or upcoming project]. We believe the track's [SPECIFIC SONIC OR THEMATIC ELEMENT] would resonate with your playlist audience.

Spotify link: [LINK]
Apple Music link: [LINK]
Amazon Music link: [LINK]

Let me know if you'd like additional assets—high-res artwork, stem files, or early access to the album if applicable.

Best,
[YOUR NAME]

Reference the specific playlist by name and mention why it's the right fit—generic playlists are filtered out quickly. Include direct streaming links rather than asking them to search. Keep it under 150 words; Amazon Music curators receive fewer pitches than Spotify teams but often have larger remit across multiple playlists.

Playlist Pitch with Positioning Context

When pitching to a themed playlist (mood, genre, or cultural moment) and you can position the release within a broader narrative

Hi [CURATOR NAME],

[ARTIST NAME]'s '[TRACK TITLE]' fits the [SPECIFIC MOOD/THEME] direction of [PLAYLIST NAME]—particularly given [CONTEXTUAL REASON: e.g., the current shift towards introspective UK hip-hop, the resurgence of 80s production techniques, the growing appetite for female-fronted rock].

The track [CONCRETE DETAIL: e.g., opens with a 30-second ambient intro, builds from minimal production to a layered chorus, sits in the [BPM] range] and features [ARTIST/COLLABORATOR] on [INSTRUMENT/VOCAL]. It's released [DATE].

[ARTIST NAME] has [CREDIBLE STAT: e.g., 500k monthly listeners, recent play on BBC Radio 1, previous playlist adds from [PLAYLISTS]].

Would this work for a consideration? Happy to provide additional assets or exclusives if useful.

Thanks,
[YOUR NAME]

Amazon Music curators often work across themed playlists rather than genre-only playlists. Make the contextual positioning clear in the second paragraph. If the artist has existing editorial credibility (radio play, previous playlist adds), mention it briefly but don't oversell.

Follow-up After No Response

Persistent but respectful follow-up to a curator who hasn't responded after 2-3 weeks

Hi [CURATOR NAME],

Quick follow-up on '[TRACK TITLE]' by [ARTIST NAME], which we pitched on [ORIGINAL DATE]. The track is doing well across platforms—it's gained [SPECIFIC MOMENTUM: streaming growth number, added to X additional playlists, charted in Y countries].

If [PLAYLIST NAME] isn't the right fit, I'd welcome suggestions for other Amazon Music playlists that might suit the sound. Alternatively, if you're considering it, let me know what additional information would help move it forward.

No pressure if the timing's off—always happy to pitch future releases.

Best,
[YOUR NAME]

Reference the original pitch date to show you're following up on a specific submission, not blanket-pitching. Provide fresh context (new streaming data, additional playlist adds) to justify the follow-up. Offer to adapt the pitch rather than simply re-listing reasons why it should be added.

Pitch with Twitch/Alexa Integration Angle

When the artist or release has a clear connection to gaming, streaming, or voice-activated discovery—Amazon's unique ecosystem advantages

Hi [CURATOR NAME],

[ARTIST NAME]'s '[TRACK TITLE]' has strong potential for Amazon's integrated ecosystem, particularly Twitch and Alexa discovery channels. The track [RELEVANT DETAIL: has been featured in [TWITCH STREAMER] broadcasts, works well as background music for gaming/creative work, addresses themes that resonate with gaming audiences].

On the music side, it's a [GENRE] track released [DATE] that fits [PLAYLIST NAME]. We're looking at inclusion across both editorial playlists and consideration for voice search optimisation—particularly for queries like '[VOICE SEARCH EXAMPLE: e.g., chill lo-fi beats, uplifting workout music]'.

[ARTIST NAME] [RELEVANT CONTEXT: active Twitch presence, gaming community collaboration]. Given Amazon Music's unique position in the streaming ecosystem, this seems like a strong fit.

Would love to discuss.

Best,
[YOUR NAME]

This angle is unique to Amazon and often underexplored by PR professionals. If the artist has any Twitch presence or gaming community connection, lead with it. Mention Alexa discovery only if genuine—don't force it.

Pitch Highlighting Prime Member Demographics

When the artist's audience or content aligns with Amazon Prime subscriber demographics—different from Spotify's audience

Hi [CURATOR NAME],

[ARTIST NAME]'s '[TRACK TITLE]' is positioned well for Prime member audiences, particularly given [DEMOGRAPHIC INSIGHT: e.g., the strong performance of the artist's previous releases among older listeners, the family-friendly appeal, the alignment with afternoon/commute listening habits].

The track is [BRIEF SONIC DESCRIPTION] and released [DATE]. [ARTIST NAME]'s catalogue shows [RELEVANT STAT: strong performance among 45+ listeners, high repeat play rates, growth in mid-week listenership]. We believe it's a natural fit for [SPECIFIC PLAYLIST].

Looking at inclusion for both editorial consideration and potential recommendation within Amazon's broader audio ecosystem.

Let me know if this works.

Best,
[YOUR NAME]

Amazon's strength is its Prime subscriber base, which skews older and more diverse than Spotify. If the artist has data showing strength in these demographics, mention it explicitly. Avoid positioning this as a 'secondary' platform—frame it as a strategic fit for a specific, valuable audience.

Label Partnership or Project-Based Pitch

When pitching a release as part of a label campaign, series, or collaborative project rather than a standalone single

Hi [CURATOR NAME],

We're launching a [PROJECT DESCRIPTION: e.g., three-track series, collaborative album, label compilation] featuring [ARTIST NAME], and we'd like to explore editorial partnership with Amazon Music.

[TRACK/PROJECT TITLE] is the [opening/lead] track—[BRIEF CONTEXT: e.g., an instrumental piece with vocal features, a genre-crossing collaboration, a departure from the artist's previous sound]. Release date: [DATE].

[ADDITIONAL PROJECT CONTEXT: e.g., The project includes 12 tracks spanning multiple genres, features [COLLABORATORS], comes with a documentary film available on [PLATFORM]].

Given the scope and [ARTIST NAME]'s existing audience on Amazon Music ([METRIC]), we're hoping for editorial support—playlist consideration, potential homepage placement, or curator picks.

Full project details attached. Would love to discuss.

Best,
[YOUR NAME]

Amazon Music editorial sometimes approaches projects (compilations, label campaigns) differently than single releases. Provide full context upfront. If the artist has existing data on Amazon Music (which you can find via Amazon Music for Artists), reference it to show the project isn't starting from zero.

Pitch with Data-Driven Artist Context

When the artist has meaningful Amazon Music for Artists data showing growth, regional strength, or listener behaviour patterns

Hi [CURATOR NAME],

[ARTIST NAME]'s new '[TRACK TITLE]' release comes at a strategic moment: the artist's catalogue has grown [SPECIFIC METRIC: e.g., 40% year-on-year, particularly strong in [REGIONS/DEMOGRAPHICS]], with listener behaviour showing [INSIGHT: e.g., high repeat rates, strong performance during evening listening hours, strong uptake among playlist add users].

The new track [DESCRIPTION] is positioned to build on this momentum. It's released [DATE] and we're pitching it to [PLAYLIST NAMES] for editorial consideration.

[ADDITIONAL CONTEXT: touring plans, press coverage, radio play]. We have full listener data available if it's helpful for positioning decisions.

Would this be of interest?

Best,
[YOUR NAME]

Amazon Music for Artists provides data that most PR professionals ignore. If the artist has real growth or interesting listener patterns on Amazon Music specifically, use it—it shows you've done your homework and understand their audience. Don't reference vanity metrics; focus on engagement and growth trends.

Re-engagement Pitch After Previous Add

When the artist has previously been added to Amazon Music playlists and you're pitching a follow-up release to the same curator

Hi [CURATOR NAME],

Great to see [ARTIST NAME]'s '[PREVIOUS TRACK]' performing well on [PLAYLIST NAME]—thanks for the add. We've got a new release for you to consider.

'[NEW TRACK TITLE]' drops [DATE] and sits in a similar space but [POINT OF DIFFERENCE: e.g., leans more heavily into [ELEMENT], features a collaboration with [ARTIST], explores new territory whilst maintaining the core sound].

Given the response to the previous track, we think this one's worth a listen. [ARTIST NAME] has [RELEVANT UPDATE: touring, press, collaborations since last release].

Would love to get it in front of you for the new playlist cycle.

Best,
[YOUR NAME]

Once a curator has added an artist, they're significantly more likely to add subsequent releases. Reference the previous add specifically and position the new release as an evolution rather than a repetition. Keep it brief—they already know the artist.

Frequently asked questions

How do I find Amazon Music editorial contacts?

Amazon Music doesn't publish a centralised list of curators like Spotify does. Use Amazon Music for Artists (free account) to access some curator information and playlist submission features, check liner notes on comparable artists' releases for contact attributions, and research Music Business Association directories or industry databases like MusicGremlin. Direct outreach via artist relations at Amazon UK (amazon.music.uk@amazon.com or similar generic channels) can also be effective for initial contact inquiries.

What's the difference between pitching Amazon Music versus Spotify?

Amazon Music editorial is less algorithm-dependent and less formally documented—there's no published submission portal like Spotify for Artists, and curators often have broader remits across multiple playlist types. Amazon's strength is its Prime subscriber base, which skews older and more affluent than Spotify's general audience. Pitches should acknowledge Amazon's unique ecosystem advantages (Twitch integration, Alexa voice search, Prime subscriber data) rather than treating it as a secondary Spotify pitch.

Should I use Amazon Music for Artists data in my pitch?

Yes, if the data shows meaningful patterns. Amazon Music for Artists provides listener demographics, regional strength, and engagement metrics that curators find useful for positioning decisions. Reference specific insights (e.g., strong growth in the North West, high repeat rates among listeners aged 40+) rather than vanity metrics, and only mention it if it genuinely supports why the release is a fit for their playlist.

How long should I wait before following up on a pitch?

Two to three weeks is standard before a respectful follow-up. Amazon Music curators typically receive fewer pitches than Spotify teams, so there's less inbox pressure, but they often work across multiple playlists and projects. When you do follow up, include fresh context (new streaming data, additional adds, radio play) to justify the second contact rather than simply restating the original pitch.

Can I pitch multiple tracks to the same curator or playlist?

Pitch single tracks rather than discographies. If the artist has multiple releases suitable for different playlist themes, consider tailored pitches to different curators, but avoid pitching multiple tracks from the same artist simultaneously to the same curator—focus on one release at a time. Once a track has been declined or added, you can pitch subsequent releases in future cycles.

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