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Checklist

Label Submission Checklist

Label Submission Checklist

Before submitting to any label, you need to meet a baseline standard across multiple areas. A&R teams reject incomplete submissions in seconds. This checklist covers the non-negotiable elements that determine whether your pitch gets opened, read, or acted on.

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Audio Quality & Format

Streaming & Social Proof

Electronic Press Kit (EPK) Structure

Pitch Letter & Email Approach

Label-Specific Research

Deal & Rights Clarity

Technical Delivery

Final Checks Before Send

Submission is not the end of the process; it is the beginning. A&R's first decision is whether to listen. Your checklist ensures they actually do. After sending, expect 2–4 weeks for a response, and prepare for silence as the default outcome.

Frequently asked questions

How many labels should I pitch to at once?

Start with 10–15 carefully researched targets across three tiers: reach goals (aspirational majors), solid fits (established independents), and safety picks (boutique labels more likely to engage). Pitch the same track to all simultaneously; do not wait for rejections between sends. If you receive interest, notify other labels you are considering other offers.

What streaming numbers should I have before pitching to a major label?

Major labels typically want to see 50,000+ monthly listeners and consistent growth trajectory before serious A&R engagement. Independent labels and boutiques move at 5,000–10,000 monthly listeners. Below 5,000, focus on independent labels, playlist curation, and building fanbase before major label pitches. These thresholds are not hard rules but reflect typical risk appetite.

Can I pitch a track that is not yet released?

Yes, but rarely to major labels. Independent and boutique labels will consider pre-release pitches if you have momentum (strong social following, radio interest, or influencer backing). If pitching pre-release, state the release date clearly and explain why you are pitching early (e.g., radio plugger needs lead time, sync opportunity). Never pitch unreleased tracks to major labels without existing commercial traction elsewhere.

How long should I wait before following up on a submission?

Wait 3 weeks before a single follow-up email. Keep it brief: reference your original submission and ask if they need anything else. Only one follow-up per submission is professional. If no response after 4 weeks, assume rejection and move on. Do not continue emailing the same person about the same track.

Should my manager or I submit directly to A&R?

If you have management or PR representation, they should pitch. A&R respects agent-to-agent communication and takes it more seriously than artist cold emails. If you do not have representation, pitch yourself but use a professional tone and reference your own background and credibility. Mixing self-pitches with manager pitches for the same track looks disorganised.

What if I get rejected by a label I wanted to work with?

Do not ask why. A&R teams do not provide detailed feedback on rejections; their decision is final. Use the rejection to understand you are not the right fit for that roster at that time. Improve your metrics, release stronger work, and pitch again in 12 months if appropriate. Burning a relationship by contesting rejection ensures they will never reconsider.

Can I pitch the same track multiple times to the same label to different A&R people?

No. Pitch once to the appropriate A&R contact. Submitting to multiple people at the same label looks unprofessional and coordinated rejection signals the label has passed. If you receive a polite rejection, respect it and do not resubmit the same track.

What does A&R actually listen for in the first 15 seconds?

Hook strength, production clarity, and whether the track stands out immediately. A&R listens to dozens of submissions daily; if your intro does not grab attention within the first verse or chorus, they skip ahead. Avoid long intros or slow builds unless the production itself is remarkable. Your strongest moment should land early.

Is a physical press pack still relevant?

No. Digital EPK is now standard. Sending physical materials reads as outdated and wastes their time and your money. Stick to email and digital links. If an A&R specifically requests physical press, accommodate it, but this is rare.

Should I mention previous rejections or 'buzz' from other labels in my pitch?

Never mention rejections or close calls. If another label has expressed serious interest, that is worth mentioning briefly ('In active conversations with [Label] regarding this track' or similar), but only if genuine. Empty hype language ('Getting interest from major labels') without specifics signals either lying or lack of real interest. Stick to verifiable facts: streaming numbers, press coverage, and existing playlist placements.

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